Eliza Esquivel - AgencySpy

Chiat NY Welcomes New Head of Planning

Kiran Aditham — Tue, 19 Jun 2012 10:45:55 +0000

A month after losing director of planning Eliza Esquivel to Kraft, TBWA\Chiat\Day New York has brought in her replacement in Ed Castillo, who joins the agency from McCann Worldgroup. During his 18-month stint at McCann, Castillo served as SVP, global strategy director and worked primarily on the American Airlines business. Prior to McCann, Castillo spent over four years as SVP, director of account planning at PHD and co-founded the shop North before that.

Now at Chiat NY, Castillo will oversee planning for all the agency’s accounts including Absolut, Jameson, Vonage, Michelin and Accenture. In a statement, TBWA\Chiat\Day NY chairman/CCO Mark Figliulo seems confident enough in his new hire, saying, “Ed’s appointment is key for an agency that has historically been at the forefront of the planning discipline. With Ed’s unique background and his understanding of business and media analytics, he is the clear choice to lead our disruption and media arts methodology. Our planning function was the envy of the industry once before and I believe with Ed at the helm, it can be again.”

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Chiat Planning Director Lands VP Gig at Kraft

Kiran Aditham — Mon, 14 May 2012 10:20:31 +0000

Just a month after hearing rumors that she was leaving her director of planning gig at TBWA\Chiat\Day NY, to which she offered us a “no comment” at the time, it looks like Eliza Esquivel has indeed moved on to bigger and better things. The exec has now joined up with food and beverage giant Kraft as VP of global brand strategy.

Prior to her new gig, Esquivel spent three-and-a-half years at Chiat\Day, eventually moving up in February 2011 from group planning director on Skittles and Starbust among other accounts to director of planning at the agency’s NYC office. During her career, the new Kraft veep held senior planning positions at the likes W+K Amsterdam and JWT New York.

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Is Chiat NY’s Planning Director Leaving?

Kiran Aditham — Wed, 11 Apr 2012 14:44:53 +0000

Let’s flashback to the ’90s and refresh the phrase, “things that make you go hmmm.” Well, we’ve received several tips that Eliza Esquivel, who was promoted just over a year ago to the position of director of planning at TBWA\Chiat\Day New York, has turned in her resignation after spending nearly four years at the agency. We contacted Esquivel directly to find out if she’s indeed leaving, and the rather soft-spoken exec in turn offered us a curt “no comment.”

We will let you draw your own conclusions on that one, and since TBWA still seems to be boycotting officially communicating with us (we think), we’ll have to wait for the newswires or the other pubs to find out where she’s headed to next. Wherever she lands, Esquivel carries quite the resume on the planning side, having worked at the likes of W+K Amsterdam, DDB and JWT New York prior to joining Chiat NY.

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Chiat NY Promotes Esquivel to Director of Planning

Kiran Aditham — Fri, 25 Feb 2011 11:44:35 +0000

Eliza Esquivel‘s bound for a good weekend as TBWA\Chiat\Day NY has promoted her to planning director of the Omnicom-owned agency. Esquivel, who has been with Chiat NY for two-and-a-half years give or take previously served as group planning director for Starburst and Skittles as well as newer business wins including Kahlua and McDonald’s.

Prior to joining TBWA\Chiat\Day, Esquivel was a planning director at W+K Amsterdam for two years and spent four as a partner senior account planner at JWT. During her pre-Chiat career, Esquivel worked on global brands including Coke, Pfizer, Cadbury and Nike Women for Europe. One of her more recent side projects was a white paper penned last year for AdAge called “Social Activism 2.0,” which outlined a model for brands which target young adults to communicate social responsibility. If you have $99 to fork over, it’s yours.

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