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Posts Tagged ‘Elizabeth Morse’

Mekanism Made an Ad for Advertising Week. Hooray Advertising!

Advertising Week X, the tenth annual week for people in the advertising industry to celebrate advertising by talking about, awarding, and giving tips about advertising is only a week away. What more appropriate way to celebrate advertising than with an advertisement for celebrating advertising? Yay, advertising!

The above advertisement comes from SF-based advertising agency Mekanism, which doesn’t seem to be an official partner or sponsor of  Advertising Week so we’re assuming this advertisment was made just for love of the game. (The game is advertising, by the way.) While the ad does a good job of advertising all of the hipster/yuppie advertising people you’ll meet at Advertising Week, it doesn’t advertise one of the week’s biggest events: The Battle of the Ad Bands, in which advertising industry folks with trace amounts of musical acuity compete to be the best at simultaneously being in advertising and being in a band. I mean, CMJ is in town next week, but as an member of the advertising community, your attendance at the Battle of the Ad Bands should be mandatory if it isn’t already.

Advertising! Woo! Credits after the jump.

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Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Kids, Just Say ‘No’ to Jugs

Well, it’s definitely a rarity to see a laundry detergent ad rock this hard.

From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sweet load.” Since being posted yesterday, the “Say No to Jugs” has already amassed nearly 90,000 YouTube plays, no doubt converting innuendo-loving guys who look like Sam Beam (the bearded guy from Iron and Wine) and the girls who love them to spray-bottle detergent.

This video follows Method’s “Clean Happy” campaign launch from last month, which used the Naked and Famous track “Young Blood” to appeal to 20-somethings seeking a hipper way to do their laundry. Detergent in jugs? What are you, my grandma? Join the “People Against Dirty” on Method’s Facebook page and view credits after the jump.

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Method Offers Vivid Vision of Clean

Lowercase cleaning supply/detergent/soap brand method launched a global brand campaign this week, which is anchored by this colorful spot from San Francisco shop, Mekanism. While we continue pulling our hair out trying to figure out who’s behind the catchy tune (one we’ve heard countless times via bar satellite feeds, jukeboxes, etc in recent months), feel free to soak in this clip that emphazies method’s anti-dirty, “Clean Happy” stance and sums up the brand’s various products in two minutes’ time. Credits after the jump.

Update: Yes, it’s Naked and Famous and their tune, “Young Blood.”

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