TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Elizabeth Thompson’

GSD&M, Welikesmall Make Science Look Cool for U.S. Air Force

Yeah bitch, science!

If you’ve been paying attention to education in this country, you probably know that U.S. students aren’t stacking up so great against students around the world. They’re currently ranked 25th globally in what educators have taken to calling STEM: science, technology, engineering and mathematics.

In an attempt to get more students to pursue careers in science and technology (other than meth manufacturing), the U.S. Air Force teamed up with agency GSD&M to create a project called the Air Force Collaboratory, described as “an online educational platform that pairs students with Air Force experts to tackle three unclassified military projects.” The projects include a prototype technology to rescue people trapped in collapsed structures, determining where to launch the newest GPS satellite, and designing the next generation of unmanned aerial vehicles.

GSD&M partnered with interactive design consultancy Welikesmall to create video content from three Air Force bases, including Air Force Space Command — one of the most restricted-access areas in the country. Using video, including shots captured by crawling through debris in simulated earthquake conditions, GSD&M and Welikesmall created an informative and engaging video. They make science and technology seem kind of cool, not always an easy feat. The video was lacking one crucial piece though: Bill Nye.

Welikesmall also created a social media network that allows the Air Force to constantly update the site with new content, projects and notifications. They even turn the project into something of a game, with users able to see how their ideas rank against their peers. It will be interesting to see what new ideas emerge from this endeavor. Credits after the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Tuesday Morning Stir

 

-Kim Borman and Doug Chapman, president and ECD of KSV Boston, respectively, have taken sole ownership of the agency and renamed it Avenue Brand.

-Gillette’s been busy with the Olympics tie-ins as it unveiled an interesting retail activation in Germany (above).

-GSD&M has promoted senior strategist Elizabeth Thompson to UX strategy director.

-As far as Madison Ave digital players go, WPP is tops according to paidContent estimates. link

-The Pitch alum/Vegas-based SK+G promoted Nadia Khan and Sarah McLean to account director.

-Former AOL/Advertising.com exec Tom Iler joined Vibrant Media as CTO.

 

The Faces of L.L. Bean Light Up the Holidays

Meet A.J., a sales associate at an L.L. Bean retail store somewhere in America. Having worked in clothing retail for a good number of years, I can tell you with great certainty that A.J.’s an overachiever. If his portrayal in this holiday campaign for L.L. Bean from GSD&M is an accurate depiction of A.J.’s expansive knowledge of the clothing he sells, his manager must love him and his co-workers must secretly despise him, making a special point not to invite him out to after work drinks at the local Maine tavern.

Thankfully, not every employee in this TV and online campaign is as unlikable as A.J. For example, we have Jason, the enthusiastic, no nonsense, heavily accented leather cutter. Be honest, wouldn’t you love it if you knew your boots were cut by this guy?

And then there’s Nicole, a “comfort-seller” who works in the L.L. Bean footwear department. A.J. could really learn a valuable lesson from Nicole’s dedication to her customer’s happiness. Remember, A.J., instead of being a suck up and memorizing totally useless information about your store’s products, just be kind and courteous, like Nicole. That’s why she gets to go out for drinks and you’re stuck at home with only your mesh pockets to keep you warm.

See more videos here and view credits after the jump.

Read more