If it ain’t broke, don’t fix it. At least that’s what we gather is Vitro’s thinking behind its latest campaign for Asics, which is pretty much identical in style to the “Sound Mind, Sound Body” spot the San Diego-based agency created for the shoe brand almost a year ago. Well, at least the title’s different in this campaign, which is dubbed “Sport Releases More Than Just Sweat.” Whatever the similarities, it appears that the MDC-owned shop’s efforts are paying off for Asics, which claims to be the number two running shoe brand in the U.S. behind Nike. Broadcast credits and select “Sweat” print ads after the jump.
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