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Posts Tagged ‘Elliott Seaborn’

Arnold Profiles Your Least Favorite Hipster Friend for Progressive

We all know someone like this guy. We may even be a little more like him than we care to admit.

In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwing a harsh spotlight on “Baby Man”, a dude who resembles more than a few of our friends…in that he still doesn’t pay for his own car insurance.

In case you’re still wondering what a Facebook video campaign looks like, there’s vomit involved:

More spots after the jump.

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Arnold Launches ‘In My Mind’s Eye’ Campaign for ADT

Arnold Worldwide’s new campaign for ADT, “In My Mind’s Eye,” launches today with the debut TV spot “Burglary.”

The new campaign marks something of a departure for ADT, whose advertising strategy has historically stressed”the value of monitored protection in emergency incidents such as theft, fire, or carbon monoxide.” “In My Mind’s Eye” and the debut spot “Burglary” instead focus on the peace of mind ADT provides its customers with their protection from everyday security concerns.

In the 30 second spot, a couple are out to dinner when the woman realizes she may or may not have remembered to lock the back door. This distracts the man, who imagines he sees a troop of burglars at the restaurant making off with their valuables. Prompted by his reverie, he locks the back door using the ADT service offered on his mobile device. “Burglary” effectively demonstrates both a key feature of ADT’s service, and the peace of mind that comes with it — answering the questions, “Why would I want this?” and “What can it do for me?” in a simple, direct way.

The shift in approach came from insights showing “that people experience worry, like a low consistent hum distracting the person when they’re away from their homes,” says David Register, EVP/group creative director, Arnold Worldwide. “”The spot demonstrates how ADT relieves that angst by putting their customer in control and back in the moment.” Expect more ADT ads in a similar vein from Arnold in the future. “Burglary” rolls out today, with “radio, direct, digital, and social media creative appearing online beginning mid-February.” Credits after the jump. Read more

Friday Morning Stir

-Arnold Worldwide has appointed Paul Nelson and Elliott Seaborn to managing directors of its Boston operation.

-The Ad Council, director John X. Carey and Goodwill Industries team up to address unemployment/job creation (above).

-WPP-owned, Seattle-based Cole & Weber United has appointed TBWA\Chiat\Day alum Elizabeth Rowny as managing director/partner.

-Who wants some Breaking Bad props? link

-ShareThis and DigitasLBi have joined forces to provide “real-time engagement solutions to brands.” link

-Director Diane Paragas has joined Accomplice Media for exclusive representation in commercials.

Progressive Knows Bad Drivers Want to Make Out with Your Car

From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of  pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive’s new “Snapshot” technology.

“Snapshot,” a little device that sticks underneath your dashboard, ostensibly counts how many times a driver slams on the brakes, calculates the time of day and how many miles a car has driven. Then it rewards good drivers with Pez or something, but as the spot doesn’t say what the hell it is, none of this really matters now does it?

Noticeably absent from this spot is Flo, Progressive’s chipper apron-ed spokesperson. I know that we, the car insurance-purchasing consumers, were always supposed to really like Flo because everyone in Progressive’s ads sure did. However, the Flo-lessness of this spot reminds me that I kind of hate Flo, and I hope to never see her ever again. Credits after the jump.

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Thursday Odds and Ends

-Digitas Boston alum Elliott Seaborn joined Arnold Worldwide as EVP, executive director.

-Goodby rolled out new ads for Sonic, an account it won back in February (above). link

-Round Seventeen proprietor/”grumpy” ad veteran Rich Siegel is ready to swim the straits of Gibraltar. link

-Charlotte, NC-based digital shop Studiobanks added Crystal Wright as a senior producer and Katie Fisher as a copywriter.

-Dove’s PR firm replies to the brand’s apparently “racist” ad. link

-Vladimir Jones and Voltage team up to create a new iPhone app called Bulb Blasters. link

-Microsoft’s Mango will turn your Windows phone into a “social media machine.” link

-Are you ready for Google Wallet? link

-72andSunny wants you to “Dress Irresponsibly” with the help of PacSun. link