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Posts Tagged ‘Emily Fincher’

Tuesday Odds and Ends

-Coca-Cola shares “The Happiest Thank You” (video above).

-Executive Producer Emily Fincher has joined production company Foodchain.

-The Marketing Store appointed Rob Morgan as senior vice president, Global Consumer Data Analytics Practice.

-Independent creative studio Portal A announced the addition of Evan Bregman as head of original content.

-San Francisco-based integrated brand experience agency Cibo announced the hiring of Keith Miller as vice president of client development.

-SimulMedia announced today the addition of Ari Osur in the newly created position of vice president, product marketing.

-PayPal takes on Apple Pay. link

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Nike, Random Hacks of Kindness Celebrate the ‘Making of Making’

Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn’t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, starting the Nike Open Challenge for Sustainable Materials.

In partnership with Random Hacks of Kindness, an organization of developers and programmers that seeks to develop practical open technology, Nike is asking manufactures and innovators to utilize sustainable materials in accordance with the Nike Sustainable Materials Index. Essentially a microsite, the index allows makers of things to evaluate the materials they’re using according to environmental impact, from waste to water to energy.

Along with the challenge and microsite (Nike has money, y’all), the brand along with W+K and the latter’s in-house “Portland Incubation Experiment” kicked off the challenge with the above video. “The Making of Making” celebrates Portland denizens whose work results in strong, calloused hands, all the while making fun of those of us with desk jobs that leave us with silky smooth baby hands. The challenge officially launches on Saturday, so if you know anyone with creative ideas who has the know-how to give Nike a hand, visit the challenge’s Tumblr to get the details on the project and updates on submissions. Credits follow after the jump.

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