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Posts Tagged ‘Eminem’

Tag Europe, Tesco Use The Great Kat to Promote ‘Call of Duty: Ghosts’

In a textbook display of how advertising is much different in the U.K., Tag Europe and Tesco — the world’s second largest retailer — used the music of The Great Kat in their ad for Call of Duty: Ghosts to add a sense of drama and urgency to the spot. In America, you don’t use the music of classically-trained virtuosos to sell video games, you use Eminem. Also unlike the U.S. campaign, Tag Europe’s ad prominently features a female gamer.

The 20 second spot scores The Great Kat‘s rendition of Vivaldi’s “The Four Seasons” to its footage of players enjoying the game, actual gameplay, and (for some reason) popcorn making. Fast paced violin and guitar shredding is “synched perfectly in time with Call of Duty: Ghosts’ fast action bombs, explosions, and death defying feats,” and popcorn. The ad began airing in the U.K. this past November, to promote Call of Duty: Ghosts‘ launch. “The Great Kat’s music is brilliant on the spot,” said Adam Lieber, Music Supervisor at shtik.tv. Now would somebody please pass the popcorn?

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Ant Farm Unveils ‘Call of Duty: Ghosts’ Gameplay Launch Trailer

If you’re a fan of the Call of Duty franchise, then you’ve been eagerly awaiting the release of Call of Duty: Ghosts while witnessing an all-out advertising assault for the game that began all the way back in May. The conclusion to that campaign is the new gameplay launch trailer from Ant Farm, the best look yet at what the game will actually look like.

Coming about a week after the UK spot “Faboom,” and two weeks after the Eminem music video “Survival” (also the song featured in this trailer), Ant Farm has unveiled a no-nonsense look at Call of Duty: Ghosts in all its gameplay glory. It packs as much action as possible into its 1:13 length, and really is quite well put together. For a gameplay trailer, it feels downright cinematic. It has about as many explosions as a trailer for a Michael Bay movie, but also shows enough of the unique scenarios in the game to give viewers an idea of what makes this Call of Duty installment unique. I’m not a big fan of first-person shooters, but I’ve got to say Ant Farm did a great job at making this game look badass. Not only will long-time fans of the series be salivating in anticipation of Call of Duty: Ghost‘s Nov. 5 release, they may win a few converts as well. Credits after the jump. Read more

‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’

Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the game at work, out to dinner, even in the doctor’s office during a proctology exam – well played, 72.

The spot comes a week after Eminem premiered his “Survival” music video that also acts as a Call of Duty promo. “Faboom” doesn’t have any white rappers – however, most of the people in the commercial happen to be white – but despite the lack of celebrity punch, the energy and occasional humor gives this ad a universal feel that should work whether televised or shown online. The clip evokes a bit of the Dave Chappelle skit about a real-life version of Grand Theft Auto. Clearly, the sentiment has aged well, and appealing to the human connection to video games, rather than just showing out-of-context graphics for 30 seconds, seems to be the new go-to technique for gaming ads. Call of Duty: Ghosts comes out September 5. Credits after the jump.

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‘Call of Duty: Ghosts’ Collides with Eminem in ‘Survival’ Video

It used to be that music video premieres from popular artists were a highly anticipated event. You know, back when MTV actually showed music videos, and before songs were streaming the second they were released. Now they’re advertisement fodder, as evidenced by Eminem’s new music video that doubles as a Call of Duty: Ghosts spot. Since August’s Call of Duty: Ghosts’ trailer featured Eminem‘s single “Survival” in the background, Slim Shady’s new single “Survival” features Call of Duty: Ghosts in the background. Tit for tat if you will.

The latest in the partnership between Activision, 72andSunny, and Eminem features projected footage from the game in the background as Eminem does his thing, in a (kind of) new song about surviving adversity. “This is survival of the fittest,” goes the songs’ chorus, doubling as a tag line for the aforementioned game, in which “the fittest” is some acne-scarred high school freshman who spends all his free time playing first person shooters while downing Doritos and energy drinks. There’s obviously some audience overlap between the popular shooter and the hip-hop vet, and this partnership takes advantage of that.

Since the launch of the new Call of Duty game is, arguably, more hotly anticipated than a new Eminem video, you may wonder why the game is featured so much in the background, but whatever the case, this is Eminem’s show. You could argue that he’s using the association with the game to sell his music at least as much as he’s helping to sell the game, so it works out pretty well for all parties involved. It’s really easy to overlook the COD footage unspooling in the background, especially since (if I’m not mistaken) the title of is never mentioned. But then that game’s fanboys will undoubtedly have remembered the song from the Call of Duty: Ghosts trailer, which may be why they’re watching the video in the first place. And anyone who can’t tell what the game in the background is probably isn’t buying the new Call of Duty in the first place.

The mix of violent gaming and explicit rapping should anger a few parents, so this video/spot has that going for it… Credits after the jump.

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Eminem, Audi Settle ‘Lose Yourself’ Ripoff Case

This one flew under our radar over the weekend, but seems noteworthy. Did you know Eminem was engaged in a legal battle with Audi over the latter’s use of a “Lose Yourself”-ish sounding song in a promotional video? As you can see below, the similarities between Audi’s clip for the 2012 Avant A6 (which didn’t air in the U.S.) and the W+K-created “Imported from Detroit” Super Bowl spot are rather eerie…so, we can’t really blame Marshall Mathers for taking this to court.

But anyhow, the Detroit Free Press reports that the two sides have reached an agreement (of which full terms were not disclosed) that calls for Audi to “support the revitalization of Detroit by contributing to selected social projects.” In a statement, the German automaker says, “Audi has tremendous respect for Eminem and his works and likewise for the Imported From Detroit campaign which was created by Chrysler. Certainly Audi would never wish to insult or harm those parties or their fans and customers.”

Eminem: The Most Popular Living Person on Facebook

Social media statistics service Famecount.com announced today that rapper Eminem now has 28.86 million fans on Facebook, making him the most popular living person on the world’s most popular social media website. This comes three days after Eminem became just the third person to pass 1 billion play counts on YouTube after Lady Gaga and Justin Bieber.

Eminem dethroned Lady Gaga for the top spot on the chart. Holding the #1 position on the chart for the past eight months after stripping the title from Barack Obama, she now sits in second place with 28.85 million. The current most liked person living or dead on Facebook? The late Michael Jackson with 29 million fans. What about the fastest growing star according to Famecount? Rihanna, who sits at third place among the living with 25.3 million Facebook likes.

A chart on Famecount’s website shows that Eminem’s rapid rise to the top started in June, correlating with the release of his wildly popular seventh full-length album, Recovery. While Slim Shady holds the Facebook crown, he’s still in third place in overall internet fame due to Lady Gaga and Justin Bieber ruling YouTube and Twitter. Meanwhile, Groovecount.com, which also measures web fame across digital services, has Em second only to Lady Gaga.

Alicia Keys Joins HP’s ‘Everybody On’ Campaign

As part of the 53rd annual telecast of the Grammy Awards on Sunday, HP is launching its “Everybody On” campaign. Along with rock legend Lou Reed, R&B singer-songwriter Alicia Keys is getting in on the campaign, explaining how HP’s technology helps her transfer the organic sound from her piano at home with her on tour and beyond.

Keys’ collaboration with hip-hop impresario Jay-Z (who appeared in HP’s “Hands” campaign) “Empire State of Mind” is up for Record of the Year at the Grammys, and the song plays throughout the two-minute spot. The HP TouchPad will also have its own role in the Grammy telecast displaying what’s coming next in the show as part of CBS/Grammy bumpers that will air live during the awards.

So, if you need some sort of reason to watch the Grammys other than the music (don’t worry, Carlos Santana isn’t nominated for anything major this year), you can always watch for the HP product placement. Or, maybe you can cheer on Chrysler/Brisk as their spokesperson, Eminem, takes home Album of the Year honors for Recovery. Isn’t watching the music industry celebrate itself fun?

Eminem’s Life Story Highlighted in Chiat’s New Grammy Ad

If you’ve seen 8 Mile, you know that life on the streets of Detroit isn’t easy (just look at what happened to BBDO there). Based on the real life story of Marshall Mathers aka Eminem, the film tells the story of a young white kid stuck in poverty who rises above adversity on his way to becoming one of the greatest rappers in history. These days, Eminem is trying to tell a new story with his 2010 album, Recovery. This next chapter follows the world’s most famous rapper as he hits rock bottom due to prescription drug abuse, legal troubles and relationship problems, later redeeming himself through his music and finding himself back on top.

Recovery didn’t quite live up to the expectations of its creator, mainly because it wasn’t that great and because Eminem is now bordering on total irrelevance (2002 might have been the “Eminem Show,” but 2010 belonged to Kanye West). Still, TBWA\Chiat\Day convinced the Grammy folks to buy into Em’s mythology (probably an easy sell considering the success of the agency’s 2010 Grammy effort), with the above spot chronicling the rapper’s life as a series of highs and lows leading up the the 53rd Grammys. As Chiat CD Bob Rayburn tells MTV, “It was important to capture (Eminem’s) struggle.”

The spot is one of three in a campaign that includes a social networking aspect, which allows users to mark milestones on life maps with musical inspiration. Eminem once said at the peak of his popularity, “You think I give a damn about a Grammy?/ A lot of you critics can’t even stomach me, let alone stand me.” Recovery is up for Album of the Year at the Grammys. Gee, you think Emimen gives a damn now?