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Posts Tagged ‘Enca Kaul’

WPP’s David Documents the Rise and Fall of ‘Subservient Chicken’ for Burger King

Today Burger King dropped the first spot by its new global AOR, WPP agency David.

As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.

It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.

The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).

The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?

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GSD&M Launch Zales Holiday Campaign with ‘Balloons’

GSD&M has Zales’ “Let Love Shine” holiday campaign with the spot “Balloon,” featuring the surprisingly not terrible music of Lord Huron. I say “surprisingly not terrible” because of the band’s name, but the diamond store chain boasts that in 2010, it did help propel The Black Keys (not my favorite but certainly not terrible) to stardom by using their music in an ad (and newer indie darlings like Alabama Shakes in subsequent campaigns).

While jewelry commercials are sentimental by nature, this one tries not to be too cloying about it. It shows a man trudge across a snow-covered city to propose to his girlfriend by holding a bunch of balloons to get her attention and then take out the engagement ring. It’s kind of cute, even if it’s a little perplexing to not be in the same room for a proposal.

I’m not quite ready for the onslaught of holiday advertising yet, but I know what I hate, and I don’t hate this spot for Zales “Celebration” bridal collection. And that’s rare for a jewelry spot, especially one around this time of year. Credits after the jump.

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Boost Mobile, 180LA Say ‘You Earned It’

After their amusing spot featuring a basketball player juggling a couple of extra balls, Boost Mobile and 180LA are back together once again, this time emphasizing the savings Boost customers can get. In three short videos, we see various stealing scenarios: a man on the subway gets pickpocketed, a city guy leaps over fences to evade a mugger, a woman has her purse snatched on the sidewalk. But by the end of each ad, the victim has money handed back to them, showing that “Boost Mobile puts cash back in your pocket, literally.”

It’s a good concept, and the little song that shifts each scene into celebration coupled with the actors’ yay-I’m-richer-than-I-thought smiles makes these spots sweet. I only wish they could have cast at least one white thief. Sure, they’re all good guys in the end, but these spots still reinforce tired racial stereotypes. We can do better.

Credits and the rest of the videos after the jump.

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Boost Mobile Sports the Junk Dunk

In light of the “no homo” press conference from Indiana Pacers center Roy Hibbert, this new Boost Mobile basketball spot from 180LA may strike some sensitive nerves. However, the humor is handled with enough subtlety to tiptoe around accusations of offensiveness. There’s also a really well-timed nuts joke that might make you chuckle if you are into such sectors of comedy.

In the commercial, one unlucky defender gets posterized on in a pick-up basketball game, and to make things worse, his face gets an up-close view of the sweaty dunker’s crotch. For those who aren’t basketball aficionados, there was actually a name for such a move – balls on your head – that became popular in the 1990s when young NBA players like Darius Miles would dunk on a guy. After the dunk, the player would run down the court celebrating like this (I’m not making this up). Whether Boost Mobile knows it or not, they are bringing back forgotten basketball treasure. The commercial is probably making some subconscious statement about the intersection of black, gay, and youth cultures, but as a consumer product, it’s really just funny. You see, Tyler, the Creator, it’s possible to make an effective ad without relying on stereotypes. Credits after the jump.

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