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Posts Tagged ‘Eric Boyd’

VB&P Crafts Inspiring ‘Look Inside’ for Intel

For the follow-up to the popular “Look Inside. Jack Andraka” video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer.

Erik is a mountain climber who has climbed the seven tallest summits on earth, one of only 118 people in history to accomplish this feat. That would be impressive enough, but Weihenmayer is the only person to do so while blind. Weihenmayer was born with retinoschisis and was fully blind by the age of 13. Three years later, at a recreational program for the visually impaired, he was introduced to rock climbing, and it changed his life forever. “I wanted my life to be an adventure, I didn’t want to be shoved to the sidelines and forgotten and just sit in a dark room listening to life go by,” Weihenmayer said. “Rock climbing for me was sort of a symbol that I could get to the summit of whatever I wanted to do, but I had to do it differently.”

In 2001, Weihenmayer became the first blind man to reach the top of Mount Everest, and by 2008 he’d accomplished the amazing feat of scaling the seven tallest peaks in the world. “In an ironic way, that thing like blindness or that barrier you face, if you attack it the right way, it can become a catalyst to moving yourself to a new place that you may not have gone to in any other way,” Erik said.

Erik’s story can be viewed online, in the above film directed by Christopher Hewitt of Knucklehead. Intel has also launched a social media program, where if Erik’s video is shared 2,900 times they will donate $30,000 to No Barriers USA, an organization offering “transformative experiences that allow people to embrace a ‘no barriers mindset’ and discover the potential that lies within themselves and the world.” After viewing Erik’s “Look Inside” video above, you can head here for the full story. Stick around for credits and “Look Inside. Jack Andraka” after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Smutley the Cat Teaches the Importance of Safe Sex for AIDES

Meet Smutley the Cat, a sex-crazed cartoon feline that humps just about everything in sight. If an animal has a pulse, Smutley will have sex with it and totally ignore using protection. It doesn’t even look like Smutley asks for consent most of the time, but somehow he roams the streets free from police.

Of course, Smutley is fictional, and unsafe sex is exactly what this spot from AIDES, the French association tackling HIV and AIDS, and the creative folks at Goodby are trying to fight against. Goodby partnered with multiple illustrators and animators for the above online spot, which definitely would not fly on U.S. broadcast television. This isn’t the first time AIDES used a somewhat shocking campaign. If you recall, just last year, AIDES and TBWA Paris released a spot titled “Graffiti” which featured a cartoon penis chasing around bathroom stall sketches of women and vaginas. Truly, Europe’s sense of sexual humor is bit different than what we consider appropriate for PSAs here in the States.

AIDES’ YouTube page states that the organization’s challenge with the spot was to “de-dramatize the somewhat embarrassing, if not plain awkward, moment when ‘rubber protection’ needs to be discussed.” Well, perverted anthropomorphic cartoons cats everywhere may have found their calling and a use for their nine lives. Credits after the jump…

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Steve Nash, Like Others, Sports Awful 90′s Haircut in New NBA Promo

Using the same approach as the Amar’e Stoudemire spot, Park Pictures, Bicoastal/London director Chris Sargent and Goodby, Silverstein & Partners, Worldwide go back to the future, so to speak, to a Canadian gym in 1996. Here, a young Steve Nash shoots hoops with a boy claiming to be from the future. The time traveler tries to convince Nash that he’s a future NBA star by listing what would eventually be the Phoenix Suns guard’s accomplishments. We’re guessing Doc Brown and the delorean are parked right outside. Great Scott! Credits after the jump.

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