TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Eric Dunn’

Duncan/Channon Celebrates Summer for Tahoe South

With summer still a month away, Duncan/Channon is rolling out a campaign celebrating the hottest season for Tahoe South.

The new campaign, “Team Summer” kicks off today with a 30-second broadcast spot and digital campaign, with OOH components rolling out in June. “Summer Rules Your Face,” the 30-second broadcast spot, gets a bit silly, as you might expect from the trying too hard to be cool title. That about sums up the approach of the spot actually, which lists all the reasons summer is the best. The spot was shot in Tahoe South with locals, and will be broadcast “on Comedy Central, Bravo, FX, E!, Discovery, and TBS in Northern California as well as on Comcast Sports during broadcasts of A’s and Giants games.”

Duncan/Channon’s digital and print campaign “celebrates all the wonderful things Tahoe South offers seasonally by establishing personalities for the seasons.” The digital component pits the seasons and their loyalists against each other on the campaign’s website. “As we all know,” the site’s copy reads, “the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter,” completely ignoring half of the seasons for some reason. Stick around for credits after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Duncan/Channon Mines Dorky Humor for DriveTime

San Francisco agency Duncan/Channon have a new campaign for DriveTime that attempts to mine buddy comedies and old cop shows to make funny spots about buying a car with poor credit.

The two new spots, directed by Adam Brodie & Dave Derewlany, feature a team of two adorably dorky women (I’m intentionally avoiding the term “adorkable” here) driving around a homemade rescue vehicle. When the two see credit-crunched car shoppers they come to the rescue, bringing them to DriveTime where they can expect low-priced leases and loans despite poor credit. In one of the spots, the couple rescue a woman denied a car loan at a dealer; in the other it’s a man crammed into a packed bus who thinks he “can’t afford a car.” With DriveTime’s low-priced leases, he “can’t afford not to get a car” the two say at the same time.

Its brand of cutesy humor isn’t anything new, but it is kind of a fresh approach for selling this type of brand, usually populated by more downbeat messages about how you no longer have to let bad credit stand in your way. As such, the spots are welcome, even if one of them (“Keepin’ It Real”) falls flat on its face. “Next Stop Freedom” (featured above) is a little more successful thanks to an unexpected bit thrown in at the end. There’s potential for the approach to go places, and at the very least it moves away from the tired “Do you have bad credit?” opening spots we’ve all seen a million times. I’m interested to see where Duncan/Channon take this in the future. Credits and “Keepin’ It Real” after the jump.  Read more

StubHub’s Ticket Oak Returns to Give ‘Couples Counseling’

StubHub’s Ticket Oak is back from hiatus with some advice for a bored couple, which for this particular plant means a concert ticket giveaway. “Not everyone has a Ticket Oak, but everyone has StubHub,” the ad from SF-based Duncan/Channon ends. In past, Ticket Oak has presented sports game tickets and orchestra-center tickets for a sold-out show. He’s a generous character, made even more loveable through his social media presence. He carried on a multiple-tweet conversation about kittens with @zachford2 and made lady oak jokes on Facebook.

Ticket Oak also showed up naked in ESPN’s Body Issue, on the side of StubHub food trucks, and will be appearing in pop-up shops for fans to take selfies with the big guy. It’s a sweet campaign for a ticket company, endearing users instead of estranging them. With help from their foliaged friend, StubHub will keep on growing.

Credits after the jump

Read more

StubHub Apparently A Big Fan of Screaming Trees

It’s that magical time of year when unless your brand is tangential related to Christmas, your ads don’t even have to sell anything.

Take, for example, the above spot for StubHub by Duncan/Channon, which finds the online ticket retailer’s “Ticket Oak” mascot screaming about a Christmas tree. You see, it doesn’t have to sell anything, and those kinds of spots are always a ton of fun to work on for agencies.

Is it a reference to 90s grunge stars, Screaming Trees? Is there compelling evidence that use of the “Ticket Oak” at any opportunity increases StubHub’s revenue? Is there market research that tells us people find talking tress weird, but in a funny way? We don’t know, and we don’t need to know. It’s Christmas, and this is about branding, not moving the needle. Credits after the jump.
Read more

Sonic the Hedeghog Is This Fast

While it’s been two decades since Sonic the Hedgehog, Sega’s spokeshog and mascot, whizzed by the world at large to save his animal friends, he shows no sign of slowing down. The chili-dog eating, attitude having, Saturday morning cartoon starring speedster is returning for another platform-based game on the consoles of Sega’s former main competitor, Nintendo. And, as the spot from agency Duncan/Channon and production company digital kitchen shows, Sonic hasn’t lost a step in his age, out eating and out racing a speeding bullet.

Whether or not Sonic picks up any new young fans is somewhat irrelevant, as the anthropomorphic hedgehog already has a good amount of video gamers nationwide who grew up on Sega Genesis and Game Gear and remember how much fun is was controlling him as he broke the sound barrier in his mission to explode Dr. Robotnik. It’s this nostalgia that Sega and Nintendo are hoping to cater to with Sonic Colors, which seems to follow the same format as Sonic’s earlier games for Sega consoles. The success of Wii’s New Super Mario Bros., which too was a return early franchise form.

Sure, Nintendo and Mario may have defeated Sega and Sonic in the great 90s video game console roles. But, has history would prove, you can’t keep a good hedgehog down.

Credits after the jump. Read more