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Posts Tagged ‘Eric Sedorovitz’

Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot

Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only Tim Burton. The writer/director takes center stage amongst the sea of geeky, Galaxy-addled developers and comes up with his own standard oddball concepts for where to take “Unicorn” next in this clip called, aptly enough, “Meeting with Tim Burton.”

The 90-second clip was just one of several Samsung ad placements during last nights Oscars broadcast (guess they saved up their Super Bowl budget for this) that told the tale of the evolution of the honestly (and perhaps deliberately) terrible-sounding faux-game. Still, the most recent installments like the one below where the creatives meet the account folks add a decent amount of smirk and snark to balance the scales. Credits after the jump.

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Samsung Tells a Meandering Tale About Unicorns, Business Things

Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his feet before things get worse.

Anyway, the above 90-second spot from 72andSunny takes place in the fictional video game development studio of “Unicorn Apocalypse,” a fake game no doubt inspired by Adult Swim’s online “Robot Unicorn Attacks,” but about zombies because 20-something nerds sure love those. If you think 90-seconds sounds like a long time to watch hipster nerds talk about zombie unicorns and play around with their phones, you’d be right.

I’ve been a little back and forth about Samsung’s recent iPhone-bashing campaign. Perhaps it’s because I think it’s a really great idea, but the execution just misses the mark for some reason. Perhaps that reason, as most blatantly exhibited by the spot above, is because Samsung is targeting pretentious millennials who look down about those with different tastes. It makes sense to label iPhone buyers sheep, but there has to be a more subtle way to do it. Also, here’s a newsflash: pretentious people don’t think they’re pretentious. They just think that they’re right. So, portraying an over the top version of the demo (however accurate), will undoubtedly turn off the very consumer you most want.

As the current top comment on YouTube asks, “Why does Samsung insist on making everyone with their phone act like a 20-something douchebag?” Good question. Credits after the jump.

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eBay, VB&P Salute Crazy People

Ladies be lovin’ handbags, amirite guys? I mean, what woman in America can’t totally relate to how absolutely insane this purse-coveting psychopath becomes upon seeing the item of her dreams?

To be honest, I only recently became aware that the target demographic of Venables Bell & Partners’ and prodco Arts and Sciences’ new spot for eBay, “Frenzy,” is actually all too real. My ladyfriend works for a luxury consignment store in Chicago, and I find it absolutely fascinating how closely her company is tied to eBay. In my uninformed mind, selling second-hand apparel online means finding the strengths (or surpluses) in your company’s inventory and writing Google Ads to move product. However, I’ve come to learn that a highly-rated eBay account is the best advertising for a company that sells high-end designer products. If the game is to sell a $40,000 python skin purse, eBay can actually make all the difference.

The new campaign from VB&P consists of two other TV spots. The second of which (above) finds parents indulging in their conspicuous consuming habits in order to ease the transition into new parenthood. Hey, if you can’t sleep at night, it might as well be the fault of a crying baby AND a brand new speaker system. Yes, these people are terrible. Credits and the third spot follow after the jump.

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With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over

From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the Bambino” only battered around the Red Sox for a paltry 86 years. The Northsiders haven’t won a World Series in 103.

Each spring, you hear the Cubs loyal say, usually jokingly, “What if this is the year? Can you imagine what would happen to this city?” Well, Deutsch LA and director Matt Aselton are making the impossible come to life in this new spot for PlayStation and “MLB12: The Show,” which was filmed with permission from the Cubs and the help of 155 extras in Chicago last month. The city erupts from Wrigley Field to the Loop, and, wow, the Wiener’s Circle is even more insane than usual. But, almost cruelly, the fantasy abruptly ends when we’re taken inside one emotional fan’s living room.

Sorry, Cubs fans. The curse is still on. But, with new president of baseball operations Theo Epstein and manager Dale Sveum, maybe, just maybe…NAW, who are we kidding? Credits after the jump.

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eBay’s New Mobile App Will Keep You Fashionable

“Mom jeans” are pretty bad, but as a young man frightened of losing all fashion sense with age, I have to say that I am personally more terrified of finding myself wearing a pair of dreaded “dad shorts.” At what average age do you think most women start hiking up their baggy pants as high as possible and most men think the that world wants to see their hairy thighs?

In Venables Bell & Partners’ first work for eBay, the San Francisco agency is introducing the online store’s new app for impulse shopping. The “When it’s on your mind, it’s on eBay” campaign debuts tonight with three spots from VB&P, each showing someone trying to keep up with today’s trends by instantly purchasing products from eBay. Says VB&P co-founder and ECD Paul Venables: “When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

In the announce, VB&G cites a statistic that says 60 percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public. See two spots (one featuring an impulse fashion purchase and one featuring an impulse electronics purchase)  and credits after the jump

 

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Olivia Munn, Kareem Ride Jet Skis, Devour Burgers for Carl’s Jr.

Using the tagline “Just the way it is” (is Bruce Hornsby getting royalties?), David&Goliath serves up another ad (directed by Matt Aselton of recent FedEx ad fame) for its client, Carl’s Jr., this time with celebrities included. The main highlight: Daily Show contributor Olivia Munn, in skimpy bikini and all, indulges her carnivorous cravings while riding the waves alongside Kareem Abdul-Jabbar for whatever reason. While there’s no Miss Turkey this time around, there are plenty of other scantily clad women and somewhat appetizing burgers to make up for it. Credits after the jump…

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