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Posts Tagged ‘Eric Silver’

We Hear: CarMax Shopping for a New Agency

This week we received a few tips claiming that CarMax — used car retailer, Fortune 500 company, buyer of Super Bowl ad spots — might be shopping around for a new agency.

Silver + Partners (formerly Amalgamated, in which DDB vet Eric Silver bought a controlling stake) has counted CarMax as a client for several years, most recently earning extensive media attention for the “Slow Clap” spot that aired during the last Super Bowl.

Yes, there was a puppy version. The campaign marked an extremely successful return to Super Bowl ads for CarMax, which sat out the big game for two years. It also prompted calls by consumer groups for the FTC to sue the company for false advertising, but there have been no updates on those claims since June.

Our sources claim that Silver + Partners will not be working on this year’s CarMax Super Bowl spot and that the company may be looking for a new creative AOR; we’ve received no comment from the agency after repeated requests.

(On a side note, CarMax was the first brand to abandon the L.A. Clippers in the wake of Donald Sterling’s infamous time in the media spotlight this spring.)

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CCO Matt Eastwood Leaves DDB for JWT

Matt Eastwood

The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in DDB’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

And Now, a Quick Burlington Coat Factory Review Update

We truly had no idea the creative account was in review for retail chain Burlington Coat Factory, where we’ve bought our share of oversized jackets and what not back in the day for half the price. But apparently, it is so, and from what we’re hearing from sources in the know, Silver+Partners–aka, the Eric Silver-run, New York-based shop formerly known as Amalgamated–is in the mix. S+P would not comment on the matter and we’ve yet to hear back from BCF, which has worked most recently with Cramer-Krasselt.

Building on what we initially reported a month ago, C-K hasn’t worked with the brand for the past three months and only did project work involving concepting creative but did not produce actual creative, which was handled in-house by the client. This, like before, leaves us a bit confused considering that in 2008, it was reported that Burlington Coat Factory awarded the agency its creative duties following a review. Whatever the case, C-K was invited to participated in BCF’s current review, but declined. While spies are saying Silver+Partners is taking on the biz, we’re hearing that it’s yet to be awarded. We’ll keep you posted.

Thursday Odds and Ends

-Deep Focus CEO Ian Schafer explains why be became the “invisible Obama.” link

-Eric Silver & company at Amalgamated have renamed their New York shop Silver & Partners. link

-Here’s an animated infographic of NFL week one as seen through the eyes of Madden NFL 13. link

-AKQA CCO Rei Inamoto and Grey NY president/CCO Tor Myhren are among the 2012 inductees in the AAF’s Advertising Hall of Achievement. link

-Volvo takes an interest in Pinterest, partners with Bay Area blogger Victoria Smith. link

-BBH wants us to “believe in zero” in a new PSA for UNICEF (above).

-Jack Link’s Sasquatch is taking its presidential bid seriously as evidenced by a new wild postings effort from Carmichael Lynch. link

-As has been widely reported, USA Today has unveiled a major redesign across all platforms. link

-Not to be outdone, eBay has revealed its new, dare way say refined, logo. link

-Many folks are none too pleased with Apple over its new iPhone 5 connector. link

Here’s an Interesting Way to Encourage Taking a Power Lunch

Eric Silver and company at Amalgamated continue to push their vodka client Ultimat, which is housed under the Patron Spirits umbrella. After taking its “Social Life Audit” several months ago, Amalgamated has now provided us with this interesting outdoor effort aimed at white collar pros in NYC and Chicago who apparently work nonstop and could use a booze break. The parties behind the campaign employed actual window-washers (hence the name) and snazzed them up to a bit in order to relate, we suppose, to the corporate workforce and send them a message in the process. How’s that for selling a happy hour. At least it looks like mission accomplished. Credits after the jump.

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DirecTV Exec Returns to Agency World, Assumes MD Post at Amalgamated

After just a 10-month stint as VP of advertising at DirecTV, Michael Stefanski is returning to agency life and joining up with New York shop Amalgamated as not only managing director, but it’s fourth managing partner. Stefanski now joins the leadership/managing partner team that also includes CCO Eric Silver, CEO Brian Martin, and chief strategy officer Doug Cameron.

During his 15-year career, Stefanski served as SVP/senior director at BBDO, where he spent three years and had a four-year stint at JWT, where he eventually was appointed to partner/management director and oversaw the agency’s Domino’s account. As for Amalgamated, the agency’s current client roster includes the likes of Ben & Jerry’s, Coca-Cola brand Honest Tea, CarMax, MSG Networks and Patron brand, Ultimat Vodka.

…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

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Amalgamated Welcomes New CEO

Indie New York shop Amalgamated, which counts clients including Ben & Jerry’s, Coca-Cola, CarMax and MSG Networks,  has appointed Brian Martin as its new CEO. As a result, the dapper-looking chap will replace the agency’s founder and current CEO Charles Rosen, who is leaving the ad biz after 13 years and heading into the political sector. Meanwhile, Martin, who officially assumes his top title on September 1, will join an Amalgamated management team that includes CCO/partner and majority stakeholder Eric Silver, president/partner Fiona McBride and founding partner/CSO Doug Cameron.

During his 25-year advertising career, Martin has headed up biz dev at JWT New York, batting 66 percent in pitches and helping the agency win accounts including Pfizer, HSBC and JetBlue. After his JWT run, Martin founded his own management consultancy dubbed Source Martin.

 

 

Wednesday Morning Stir

-M&C Saatchi wants you to hunt for Billy the Kid in a New Mexico Tourism campaign (above). Hey, at least there’s money in it. link

-McDonald’s European prez steps down and heads into pizza land. link

-Abercrombie & Fitch aren’t fans of “The Situation” it seems. link

-The .XXX domains are just about ready for purchase. link

-We know many of you have seen it, but just in case, here’s Eric Silver‘s DDB resignation “letter,” which may elicit a chuckle. link

 

 

Eric Silver Adds New Creative to Amalgamated

In Paul Aaron‘s case, it probably feels flattering to be hunted down. That’s what appears to have happened to the former CP+B executive interactive producer, who has now joined up with Eric Silver & Co. at Amalgamated. Silver, in fact, says in a statement, “I have been stalking Paul since my arrival at Amalgamated. In addition to his prowess in the space, he also happens to be a really nice guy. Paul perfectly exemplifies the ‘best in class’ philosophy that makes Amalgamated who we are.”

Aaron will now assume the role of director of interactive at New York-based operation, which counts clients including Ben & Jerry’s, CarMax, Coca-Cola, MSG Networks and Qdoba. He of course will working alongside CCO Silver, who joined up with Amalgamated last September. As for Aaron, during his nearly four years at Crispin, he managed digital on accounts such as VW, Burger King, Domino’s and Coke Zero. Prior to CP+B, Aaron was a lead interactive producer at Carmichael Lynch.

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