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<title>Erich Pfeifer - AgencySpy</title>
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<title>Audi Shows Us How &#8216;It Couldn&#8217;t Be Done&#8217; Got Done</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="https://www.youtube.com/embed/xZjykPITuq0?feature=player_detailpage"></iframe></p>
<p>Audi has been busy lately, pumping out ads for their newest cars in sponsorship deals with <em><a href="http://www.mediabistro.com/agencyspy/audi-iron-man-try-to-make-commuting-sexier-than-it-really-is_b47510">Iron Man</a></em> while simultaneously <a href="http://www.mediabistro.com/agencyspy/audi-gives-us-spock-vs-spock_b47936" target="_blank">pitting past and present versions</a> of Spock against each other. The automaker seems to be at it again, now with longtime agency Venables Bell &amp; Partners, for a 60-second spot that traces back to the origin of the company. Retro footage of Audi&#8217;s founder, <strong><a href="http://www.mediabistro.com/August-Horch-profile.html">August Horch</a></strong>, and old-school automobiles plays for most of the spot, set to narration of the children&#8217;s poem <em>It Couldn&#8217;t Be Done</em>, written by <strong><a href="http://www.mediabistro.com/Edgar-Albert-Guest-profile.html">Edgar Albert Guest</a></strong>. I guess Dr. Suess was busy.</p>
<p>By design, most of the commercial feels like it belongs to pre-1980, but the dissonance of the kid&#8217;s poem and the speeding-car shots strikes a cool chord. While previous car spots may be clever or topical when full of movie stars, this one stands out in a good way. It&#8217;s smooth and engaging, presumably, like a ride in a new Audi. Credits and a couple of :15 second spots after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/audi-shows-us-how-it-couldnt-be-done-got-done_b48210#more-48210" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/audi-shows-us-how-it-couldnt-be-done-got-done_b48210#disqus_thread</comments>
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<pubDate>Tue, 14 May 2013 13:10:47 +0000</pubDate>
  
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<item>
<title>Audi, Iron Man Try to Make Commuting Sexier Than It Really Is</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://www.youtube.com/embed/YEtfBD6VeA0?feature=player_detailpage"></iframe></p>
<p>This 30-second spot, produced by Venables Bell &amp; Partners, attempts to show the audience how billionaire superheroes commute to work. The average worker takes the bus, the train, maybe drives an average car. Tony Stark drives an Audi R8 supercar. Of course, he could also just commute in his Iron Man suit, which would make the R8 seem irrelevant, but that wouldn&#8217;t be very good Audi product placement.</p>
<p>You&#8217;ve seen this type of spiel before: &#8220;It&#8217;s never a bad day at work when your commute looks like this.&#8221; I&#8217;ve never been a fan of this pitch to consumers. After enough time, a car becomes a car. And if your job still sucks, if you have that pontificating boss, or you work till 9 p.m., going home in an R8 won&#8217;t stop you from hating a job (but it might help you attract women). And with a minimum MSRP of $114,000 on <em>last year&#8217;s model</em>, you&#8217;ll most likely hate your bank account afterward, too. But at least it looks cool, right? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/audi-iron-man-try-to-make-commuting-sexier-than-it-really-is_b47510#more-47510" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/audi-iron-man-try-to-make-commuting-sexier-than-it-really-is_b47510#disqus_thread</comments>
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<pubDate>Thu, 25 Apr 2013 12:54:13 +0000</pubDate>
  
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<title>Audi&#8217;s Super Bowl Spot: Let&#8217;s Get Some Ass at Prom!</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/ANhmS6QLd5Q"></iframe></p>
<p>Audi and VB+P are traditionally all about appealing to consumers&#8217; inner-adolescent with their Super Bowl ads. Remember when vampires were a big deal? Audi remembered, so <a href="http://mediadecoder.blogs.nytimes.com/2013/01/27/newspapers-vie-for-reality-show/?partner=rss&amp;emc=rss&amp;utm_source=VITRO+NERDLETTER&amp;utm_campaign=9ca58b5dae-2_7_112_7_2011&amp;utm_medium=email">they put vampires in their Super Bowl spot</a> last year. However, as the <em>Twilight</em> film series has ended, Audi and VB+P are telling a bit more of a timeless story with this year&#8217;s installment, &#8220;Prom (Worth It).&#8221;</p>
<p>We open on a classic American pastime, a young lad about to go to prom who, judging by his lack of date, is a loser. His dad, in a surprising move, allows him to take his sleek Audi A6 to the big dance. This isn&#8217;t the only unrealistic part of the spot, as the boy ends up making out with his crush and getting a shiner from her boyfriend. It&#8217;s not exactly the kind of bold move I support, especially as the boy doesn&#8217;t seem to ask permission from his female victim. But, according to Audi, who cares? He took what he wanted, and was rewarded. There&#8217;s nothing more American than that.</p>
<p>The campaign, which uses the #BraveryWins hashtag, doesn&#8217;t seem to be targeting suburban high-schoolers like the protagonist in &#8220;Prom,&#8221; and instead aims at fathers who are fearful that their spawn may never get any action. In any case, it&#8217;s cute enough to be a crowd-pleaser, but I hesitate to think that this will be one of the Super Bowl&#8217;s most talked-about ads. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/audis-super-bowl-spot-lets-get-some-ass-at-prom_b43741#more-43741" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/audis-super-bowl-spot-lets-get-some-ass-at-prom_b43741#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/audis-super-bowl-spot-lets-get-some-ass-at-prom_b43741</link>
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<pubDate>Mon, 28 Jan 2013 11:22:22 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2013/01/locking-car.jpg" width="290" height="140" medium="image" />
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<title>The Audi S8 Will Make Pedestrians Suspect You&#8217;re a Criminal</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/wtFkqQbNajI"></iframe></p>
<p>Debuting tonight during the Giants vs. Cowboys NFL season kickoff, the above 60-second spot from Venables Bell &amp; Partners titled &#8220;Suspect&#8221; marks the first time Audi is introducing its full line of S models to the U.S.</p>
<p>Despite the YouTube commentariat noting that the S8 is too overweight to be race-engineered, an accusation that sounds plausible though I am too unfamiliar with racing to confirm or deny the validity of it, Audi has selected the campaign tagline &#8220;Heighten Every Moment&#8221; to describe the intensity that waiting in your car for your girlfriend to pickup coffee will undoubtedly provide. Yes, most passerby will assume you stole the S8, and may have your sights set on that armored car as well. Just don&#8217;t be a minority driving the S8 (especially in Arizona), or you&#8217;ll most likely be shot by a rent-a-cop with a transistor radio.</p>
<p>Audi is also pleased to announce today that it will be returning to Super Bowl advertising for the sixth consecutive year in early 2013. Watch this year&#8217;s spot, &#8220;<a href="https://www.youtube.com/watch?v=lw9ZeXB2uKs">Vampire Party</a>,&#8221; here and view credits for &#8220;Suspect&#8221; after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/the-audi-s8-will-make-pedestrians-suspect-youre-a-criminal_b38254#more-38254" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/the-audi-s8-will-make-pedestrians-suspect-youre-a-criminal_b38254#disqus_thread</comments>
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<pubDate>Wed, 05 Sep 2012 12:01:04 +0000</pubDate>
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<title>Audi Does Some Spring Cleaning</title>
<description><![CDATA[<p><object width="480" height="350"><param name="movie" value="http://www.youtube.com/v/XNFfWQ4UIfQ?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/XNFfWQ4UIfQ?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Apparently, everyone in this town really reveres the Audi A7. And, what better time to do some cleaning than spring, right guys? LOL, get it? (Wink wink, nudge, nudge.)</p>
<p>&#8220;Spring Cleaning&#8221; is one of two new spots for Audi from Venables Bell &amp; Partners. Along with &#8220;Car Carrier,&#8221; which advertises the Audi Q5, these new television ads paint the luxury car company as &#8220;Luxury Progressed,&#8221; and both do so in a sort of pretentious fashion. Sure, seeing an Audi cruising around your town has definitely become a much more common site as the company continues to take market share away from competitors like Mercedes-Benz and BMW. But, do the two spots really make you want to buy and Audi? Or, do they make you kind of hate Audi drivers that much more? Credits and &#8220;Car Carrier&#8221; follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/audi-does-some-spring-cleaning_b18515#more-18515" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/audi-does-some-spring-cleaning_b18515#disqus_thread</comments>
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<pubDate>Wed, 18 May 2011 11:47:39 +0000</pubDate>
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<title>VB&amp;P Promotes Pfeifer to CD</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2011/01/erichvenables.jpg"><img class="alignleft size-full wp-image-13463" title="erichvenables" src="http://www.mediabistro.com/agencyspy/files/2011/01/erichvenables.jpg" alt="" /></a>San Francisco indie shop Venables Bell &amp; Partners, which is set to unveil a <a href="http://www.i4u.com/44635/audi-super-bowl-2011-ad-will-feature-audi-a8" target="_blank">new Audi ad</a> come Super Bowl time (companion spot <a href="http://www.mediabistro.com/agencyspy/audis-going-to-have-a-goodnight-this-super-bowl_b12783" target="_blank">here</a>), has bumped six-year vet <strong><a href="http://www.mediabistro.com/Erich-Pfeifer-profile.html">Erich Pfeifer</a></strong> up from ACD to creative director. During his tenure, Pfeifer in fact has helped lead creative efforts for the aformentioned automaker including last year&#8217;s <a href="http://www.mediabistro.com/agencyspy/audi-may-have-a-super-bowl-pr-nightmare-on-its-hands_b5546" target="_blank">not-so controversial</a> &#8220;Green Police&#8221; Super Bowl campaign, which subsequently earned an Emmy nod and helped Audi place highest among automotive brands in last year&#8217;s <em>USA Today</em> Ad Meter.</p>
<p>Along with Audi, Pfeifer has also produced work for iShares, HBO and PG&amp;E while at his current shop. VP&amp;B namesake/ECD <strong><a href="http://www.mediabistro.com/Paul-Venables-profile.html">Paul Venables</a></strong> sings his praises in a statement, calling Pfeifer a &#8220;pioneer here,&#8221; adding that he was the agency&#8217;s first ACD and the first one to be promoted to CD.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/vbp-promotes-pfeifer-to-cd_b13459#disqus_thread</comments>
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<pubDate>Fri, 28 Jan 2011 14:08:25 +0000</pubDate>
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<title>Audi&#8217;s Going to Have A &#8216;Goodnight&#8217; This Super Bowl</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/fJnaOPzZ_pQ?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/fJnaOPzZ_pQ?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>There&#8217;s no <a href="http://www.mediabistro.com/agencyspy/audi-may-have-a-super-bowl-pr-nightmare-on-its-hands_b5546" target="_blank">&#8220;Green Police&#8221; controversy</a> this time around with Audi&#8217;s Super Bowl marketing as the automaker&#8217;s unveiled aa new 60-second TV spot, which is dubbed as a prelude to its upcoming Super Bowl XLV advert and marks the fourth consecutive Big Game appearance for Audi.</p>
<p>Venables Bell &amp; Partners is behind the wheel yet again for this effort titled “Goodnight,” which was inspired by <em>Goodnight Moon</em>, the 1947 children&#8217;s book by <strong><a href="http://www.mediabistro.com/Margaret-Wise-Brown-profile.html">Margaret Wise Brown</a></strong>. It follows the same schematics of the original book while taking the viewer on a journey through an old-fashioned mansion draped with trite symbols of elder, snobby luxury. Audi claims its 2011 A8 flagship sedan is the most technologically-advanced vehicle the company has ever produced and serves as the pinnacle for the brand&#8217;s luxury lineup. We&#8217;ll leave that opinion for the people who actually drive it.</p>
<p>Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/audis-going-to-have-a-goodnight-this-super-bowl_b12783#more-12783" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/audis-going-to-have-a-goodnight-this-super-bowl_b12783#disqus_thread</comments>
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		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[Crockett Jeffers]]></category>
		<category><![CDATA[Daniel Kleinman]]></category>
		<category><![CDATA[Erich Pfeifer]]></category>
		<category><![CDATA[Johnnie Frankel]]></category>
		<category><![CDATA[Lisa Margulis]]></category>
		<category><![CDATA[Mandi Holdorf]]></category>
		<category><![CDATA[Margaret Wise Brown]]></category>
		<category><![CDATA[Mitra Pai]]></category>
		<category><![CDATA[Paul Venables]]></category>
		<category><![CDATA[Scott Keogh]]></category>
		<category><![CDATA[Will McGinness]]></category>
<pubDate>Fri, 14 Jan 2011 13:21:19 +0000</pubDate>
</item>

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