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Posts Tagged ‘Eugene Chung’

A 91-Year-Old Skydiver Tells Her ‘Saving Story’ For Firstborn, Fidelity

What makes a great story? Start with an old person fondly rehashing their adventures, then try having that story acted out by adorable little kids. Throw in “sky jumping,” some honest American values, a couple fake moustaches, and you’ve got Firstborn’s new campaign for Fidelity Investments.

“You can sit and do nothing,” Marian Barnett–the 91-year-old skydiver in question–says. “But if I sit and do nothing, I’m bored. I’d rather save my money and jump out of an airplane again. That’s more fun.”

Marian is the first subject in Fidelity’s “Saving Stories,” a series that aims to show people investing is doable and rewarding. In turn, the Saving Stories are part of Fidelity’s Personal Economy center, a site that helps people take control of their finances.

Though the video runs a little long (do you have 5 minutes for an ad?), Firstborn perfected the buzzword of the season: storytelling. Marian’s spunky spirit, the creative imagery associated with her tale, and its ultimate happy ending/moral make me want to start a jar of nickels. I’ll be curious to see how Firstborn follows up with their next Saving Story.

Credits after the jump.

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Firstborn Welcomes First Director of Strategy

Denstu-owned, New York-based digital shop Firstborn has tapped Eugene Chung to serve as its first director of strategy. In a sense, Firstborn hired from within as Chung has spent the last two years as strategic development director at Dentsu Network West. Chung’s new role will call for him to build a strategy team, develop long-term business growth strategies, help in new biz efforts…you know, the usual.

Prior to working at Dentsu, Chung had two tours of duty as both a strategist and integration manager at McGarryBowen and spent a year as an account exec/planner at BBH. Outside the agency world, he serves as director of social media for nonprofit, literacy/education org Pencils of Promise, which has worked with the likes of AKQA in the past.