TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Eugene Chung’

A 91-Year-Old Skydiver Tells Her ‘Saving Story’ For Firstborn, Fidelity

What makes a great story? Start with an old person fondly rehashing their adventures, then try having that story acted out by adorable little kids. Throw in “sky jumping,” some honest American values, a couple fake moustaches, and you’ve got Firstborn’s new campaign for Fidelity Investments.

“You can sit and do nothing,” Marian Barnett–the 91-year-old skydiver in question–says. “But if I sit and do nothing, I’m bored. I’d rather save my money and jump out of an airplane again. That’s more fun.”

Marian is the first subject in Fidelity’s “Saving Stories,” a series that aims to show people investing is doable and rewarding. In turn, the Saving Stories are part of Fidelity’s Personal Economy center, a site that helps people take control of their finances.

Though the video runs a little long (do you have 5 minutes for an ad?), Firstborn perfected the buzzword of the season: storytelling. Marian’s spunky spirit, the creative imagery associated with her tale, and its ultimate happy ending/moral make me want to start a jar of nickels. I’ll be curious to see how Firstborn follows up with their next Saving Story.

Credits after the jump.

Read more

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!

Firstborn Welcomes First Director of Strategy

Denstu-owned, New York-based digital shop Firstborn has tapped Eugene Chung to serve as its first director of strategy. In a sense, Firstborn hired from within as Chung has spent the last two years as strategic development director at Dentsu Network West. Chung’s new role will call for him to build a strategy team, develop long-term business growth strategies, help in new biz efforts…you know, the usual.

Prior to working at Dentsu, Chung had two tours of duty as both a strategist and integration manager at McGarryBowen and spent a year as an account exec/planner at BBH. Outside the agency world, he serves as director of social media for nonprofit, literacy/education org Pencils of Promise, which has worked with the likes of AKQA in the past.