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Posts Tagged ‘Evan Kantor’

72andSunny is Back with New Spot Promoting ‘Call of Duty: Ghosts’ Downloadable Content

This past October we covered 72andSunny’s exhaustive campaign for Activision’s Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of Duty: Ghosts‘ new downloadable content pack, Onslaught.

72andSunny’s long spot for Onslaught, entitled “CODnapped,” imagines a task force, led by a CODnapper played by Stephen Graham of Boardwalk Empire, sent out to kidnap men from such terrible duties as work, child rearing, and spending time with their significant other, so that they can be brought to a room with comfy chairs and snacks to play Call of Duty. The elaborately imagined scheme runs for over three minutes, before the rest of the spot is devoted to Onslaught gameplay. It’s kind of a clever (although ridiculous and entirely sexist) concept that highlights gamers’ desire to spend time with the new content free of any real-life distractions. And although the spot is quite dragged out, at a 4:51 run length, fans of the franchise have responded. The video was uploaded to YouTube yesterday, and has already racked up almost 400,000 views. By the time of Onslaught‘s January 28th release, it could top the one million mark. Credits after the jump. Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

KBS+ Angles Web Design for Skateboarding Doc

Waiting for Lightning, a new documentary about longtime skateboarder Danny Way, did not get good reviews. However, in an effort to drum up some needed publicity, the film’s producers called on N.Y. agency kbs+ to design a gnarly website that will get the 40-year-old stoners who remember Way in his prime to spend their cash on an iTunes download. The endeavor may be futile since 40-year-old extreme sports stoners probably don’t care much for web design, but kbs+ created a unique site with “60-degree diagonal parallax scrolling” where users can navigate the site’s pages on a diagonal axis, mirroring the motion of a board rolling down a vert ramp.

On the site, you can check out backstory for Way and related content about the history of extreme sports in the 90s. Cast and crew notes are also available, but most viewers will find themselves drawn to the athlete interviews in the “Cult of Gnarly” section (which is a phrase most of us can only say in our heads for fear of ridicule). I still have no intention of seeing the movie, but cutting across the computer screen diagonally does have some brief novelty appeal. Credits after the jump.

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