The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico.
The 30-second ad opens on a man trying to pull open a door that says “Push” on it. Soon Salt-N-Pepa show up behind him and break into “Push It” and the man walks in. Next we see the pair in an elevator (with Spinderella in the background), a Lamaze class, and at a football practice while performing the song. “If you’re salt and pepper, you tell people to push it. It’s what you do,” says a voiceover, in the campaign’s familiar formula. “If you want to save 15 percent or more on car insurance, you switch to Geico. It’s what you do.” The Martin Agency then manages to slip in a quick gag after the tagline.
The campaign, whose tagline feels like a response to Esurance’s “Insurance for the modern world” (with that company directly taking on Geico’s “15 percent or more “selling point in its advertising), seems like its running out of steam as its joke runs a bit thin, so bringing in an act nostalgic viewers will be pleased to see make sense. And Salt-N-Pepa’s presence certainly makes the ad more memorable, even if it can’t quite save the tired premise. Read more