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Posts Tagged ‘Evan Meeker’

The Martin Agency Revisits ‘Camels’ for Geico

According to Adweek, The Martin Agency’s “Hump Day” ad for Geico was the brand’s most viral ever, so it’s no surprise that the agency (who have been known to recycle its ideas for the brand) riffs on the spot’s popularity in its latest ad, entitled “Camels.”

The painfully self-referential spot is set in a zoo, where a group of camels are relentlessly barraged with shouts of “What day is it?” and “Hump day!” from visitors. One of the camels remarks glumly that it isn’t even Wednesday, followed by the voiceover announcing, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save fifteen percent or more on car insurance, it’s what you do.”

While the “Hump Day” character was ubiquitous enough to make the ad’s reference obvious, imagining that throes of people loved a previous campaign enough to harass camels over it comes across as more than a tad self-congatulatory. And like a lot of Geico schticks, the joke has long since worn itself out, making trotting it out once again here (new self-referential spin and all) feel tired. Read more

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The Martin Agency Asks Salt-N-Pepa to Spice Up Geico

The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico.

The 30-second ad opens on a man trying to pull open a door that says “Push” on it. Soon Salt-N-Pepa show up behind him and break into “Push It” and the man walks in. Next we see the pair in an elevator (with Spinderella in the background), a Lamaze class, and at a football practice while performing the song. “If you’re salt and pepper, you tell people to push it. It’s what you do,” says a voiceover, in the campaign’s familiar formula. “If you want to save 15 percent or more on car insurance, you switch to Geico. It’s what you do.” The Martin Agency then manages to slip in a quick gag after the tagline.

The campaign, whose tagline feels like a response to Esurance’s “Insurance for the modern world” (with that company directly taking on Geico’s “15 percent or more “selling point in its advertising), seems like its running out of steam as its joke runs a bit thin, so bringing in an act nostalgic viewers will be pleased to see make sense. And Salt-N-Pepa’s presence certainly makes the ad more memorable, even if it can’t quite save the tired premise.  Read more

TBWA BEING Gets Goofy for Wheat Thins

TBWA BEING gets goofy in their latest spot for Wheat Thins, entitled “Trap Door.”

In the 15-second spot, a man explains to his wife that’s he’s created a trap door to keep anyone from stealing his Wheat Thins. Drawn to the box of Wheat Thins, he then falls through his own trap door. The spot concludes with the annoyingly shouted “Must! Have! Wheat Thins” tagline. It’s all pretty much as ridiculous as it sounds, but then that’s likely what TBWA was going for. Something about the comedic timing seems a bit off, though, and the humor falls flat. Read more

The Martin Agency Brings Back Jordan for Hanes

Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency.

The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks his 25th year as Hanes spokesperson. In the spot, entitled, “Golf Test,” Jordan mocks his partner’s truly awful golf game. “Golf Test” promotes Hanes’ X-Temp t-shirts and briefs, which “speeds evaporation to help keep you cool and dry,” preventing such conditions as swamp ass, marsh balls, raw taint and pit stains. The spot handles the “bad golf” approach well enough, although by now it’s become a routine schtick in ads and feels a bit tired. Still, all anyone will talk about is the return of Jordan, and it’s good to see him back.

The campaign also features a digital video series created by agency 360i that features Vine-sensation Logan Paul traveling around the country attempting dares (supposedly) proposed by fans. We’ve included the teaser for that initiative, along with credits, after the jump. Read more

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister

In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.

Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.

The lineup of vices is extensive, covering everything from incest:

…to awkward body image issues:

…to that never-comfortable “It’s OK if you’re gay” conversation:

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Delta’s ’80′s In-Flight Safety Video’ Crams as Much Decade’s Worth of Nostalgia Into 5 Minutes

We’re not sure who’s behind it, but “Delta’s 80′s In-Flight Safety Video” manages to turn the normally insufferable flight safety video into something totally rad (Update:  It is W+K NY, credits after jump).

The 5:22 video should send a welcome wave of nostalgia over children of the 80s (I don’t really qualify, although I did have a Teddy Ruxpin). It manages to cram as many 80s references as possible into the video, while simultaneously tackling the basics of flight safety. From mullets to Alf to vintage electronics, the cultural touchstones are piled on so fast you might not catch them all. It’s definitely the most entertaining flight safety video we’ve ever seen, and a clever way to get people to watch something they’d normally ignore. Bonus points for enlisting Jerry Casale from Devo.

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Snickers Plays What-If in Two New Commercials

To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?

There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.

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Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

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Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks

We’ve covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including  the one above dubbed “Notebook,” we have yet another healthy dose of awkward humor from the cavalcade of ESPN and Association talent.

The spot features NBA commentator Mike Breen, Warriors head coach/former ESPN analyst Mark Jackson and his shooting star, Steph Curry. The trio stumbles upon Jackson’s old draft notebook while storing luggage, complete with some rather unflattering notes on Curry. Predictably, this results in the comic awkwardness that’s been synonymous with this ongoing campaign and continues the long line of funny RV spots W+K NY has created for ESPN.

The second spot of the campaign, “Clapper,” is not as noteworthy. It features Breen and Curry in some by-now old hat clapper humor. You can view this quick spot and credits after the jump.

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NBA on ESPN Crew Bunks Up for New RV Spot

Another day, another team-up between ESPN and W+K. “Inner Monologue,” the latest 30-second NBA on ESPN RV ad created by W+K New York, answers very important questions about the crew’s sleeping arrangements. Yes, some players and analysts do have to bunk up. Bulls All-Star center Joakim Noah has to sleep in the same bed as ESPN kingpin Bill Simmons, even though neither of them are happy with the situation. Noah, who stands 6’11″, probably has a better argument than Simmons, who is listed at an unconvincing 6’2″. Simmons, for all his Boston sports proclivities, is in bed with a Bull. He’s actually sleeping with the enemy. But wait…as with most of the RV spots, there’s a Jeff Van Gundy punchline. And as usual, it’s the best part of the clip. Not only is Van Gundy funny-looking, but if you’ve been following his RV escapades, whether getting stuck on the stunt double vehicle or trading glasses with Russell Westbrook, you know that JVG is also funny. And in a sports media world that is often lacking in self-deprecation and humor, the silly shtick from the NBA on ESPN panel is always nice to see. Credits after the jump.

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