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Posts Tagged ‘Everett Wilder’

Firehouse Helms Simple, Effective ‘Forest’ Spot for Interstate Batteries

Dallas-based agency Firehouse created this simple, yet clever and effective spot for Interstate Batteries.

The 30 second “Forest” depicts an overgrown forest swallowing up a long-abandoned ’52 Ford Mainline with weeds and vines. Although the car is overrun with vegetation, its battery is still going strong, evidenced by the song blasting from the radio. “No battery lasts longer,” the spot claims, ending with the tagline “Interstate Batteries Outrageously Dependable.” It’s a refreshing, no-frills approach devoid of such new-fangled devices as campaign hashtags or social media tie-ins. Hell, it doesn’t even need actors or voiceovers. “Forest” is simply concerned with delivering its message in as direct a way as possible, which it does adeptly over the course of its 30 seconds. Credits after the jump. Read more

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Tuesday Odds and Ends

-Chuck Porter will continue serving as chairman of the 4A’s, which announced its 2011-12 board of directors. link

-Colle+McVoy president/CEO Christine Fruechte talks about how biking can help a company’s bottom line. link

-L.A. agency/prodco Stun Creative launched a print unit, Buster INK, and hired former Fox TV SVP/design Michael Vamosy as its lead and ECD.

-NBC has retained the right to broadcast the Olympics through 2020 and some folks are already calling it a “big gamble.” link

-Black Enterprise named Burrell as its 2011 Advertising Agency of the Year. link

-Richards Group alum Everett Wilder was promoted to principal/GCD at Dallas-based shop, Firehouse.

-Optimus production arm ONE at Optimus added Jim Matlosz and Ryan Bosworth as directors.

-Jessica Biel, Pharrell Williams and director Darren Aronofsky team up for a Revlon spot (above) from DDCD & Partners. link

-Speaking of Revlon, Y&R London and Taxi NY will now share the brand’s global creative business. link