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Posts Tagged ‘Ezra Paulekas’

Google Fights Siri Using the Power of Adorable

From Venables Bell & Partners, the same agency whose larger-than-life contraptions for Google Maps and Google Fiber injected a third-dimension into the online world, comes two very different-looking spots for the new Google Search App.

Unlike the Maps and Fiber work, which relied on large, custom-built machines to explain the functionality of the Google’s tools, VB+P is relying on a more traditional mode of storytelling for the Search App, focusing on how the voice-activated tool assists regular people in daily life. Yes, a young girl being forced to dress like Martin Van Buren for a school project is a bit improbable. But, still, mom goes into mom-mode with the help of the Search App, and creates something pretty amazing in just a matter of minutes.

A second spot, “Umpire,” is just as pleasant. What I like about these spots is their simplicity. Unlike Siri, Apple’s voice tool which, due to its terrible functionality most iPhone users avoid like the plague, the Google Search app functions as an easy on-the-go reference tool that seems to actually work. While neither of the real world situations depicted in the spots is all that likely, imagine the wonders the Search App could perform on bar bets. Why, you don’t even have to go to Wikipedia first anymore! Credits after the jump.

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With Google Fiber, Kansas City Will Have Something to Brag About

Last year, Google chose Kansas City over a number of contenders to be the first place to get access to the Internet monolith’s new super-fast 1GB-per-second service, Google Fiber. Announced today, KC residents will have access to 1GB-per-second download times for a monthly fee of $70.

As is becoming tradition, Google tapped Venables Bell & Partners to create a new charmingly whimsical scale model spot to celebrate Fiber’s launch. The result, “The Next Chapter of the Internet,” depicts the evolution of the Internet through toy cars, where traffic jams are synonymous with the terrible days of dial-up modems. Hey, remember when stealing a song on Napster required at 45 minutes of download time? That sucked.

Set to a little synth cover of The Cars’ timeless (yeah, I said it) classic, “Just What I Needed,” the sad little cars start zipping around like Hot Wheels. How stoked is Kansas City for the arrival of Google Fiber? Here’s the brand’s community activation video from agency Enso of residents begging their fellow Kansas Citians to pre-order Fiber by Sept. 9. Remember guys, it’s for kids, science and, uh, Wendall Phillips (which is a high school by the way).

View credits and Google’s “thanks” to the people of Kansas City which VP+B released last week, after the jump.
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