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Posts Tagged ‘Fabio Costa.’

Costa Leaving Martin for Chiat LA

We’ve received confirmation that Martin Agency SVP/group creative director Fabio Costa will be leaving the agency for a gig at TBWA\Chiat\Day LA, though we haven’t been apprised yet of his soon-to-be title. Costa joined Martin 18 months ago and subsequently led creative on efforts for Comcast and Mentos including the “Spider Swiper” app. Prior to Martin Agency, Costa had a yearlong stint as partner/creative director at Ogilvy and worked as a CD for three years at Cutwater before that. During his time at Cutwater, Costa worked on campaigns for Ubisoft’s Assassins Creed among others.

The Martin camp tells us that they’re “sad to see Fabio leaving, but we wish him the best,” adding that he’s taking an opportunity that was “too hard to pass up.” From what we’ve been told, Costa will be joining Chiat LA in August.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.

Shaun White Burns Rubber for BFGoodrich

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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Martin Adds New SVP/CD

Just over a month after its “creative restructuring,” the Martin Agency is adding another CD to the fold, namely Fabio Costa. Who’s that, you ask? Well, Costa has been an agency creative for about 15 years now, spending six years as a creative director at Almap BBDO and helping set up the agency’s interactive department before taking on CD posts at Blast Radius, OgilvyOne and Cutwater (where he spent nearly three years and worked on accounts such as Ubisoft, Ray Ban, Disney and Motorola).

Most recently, Costa was a creative director at Ogilvy Paris, where he was responsible for the Perrier and Louis Vuitton work. As for why he’s joining Martin, Costa pins it on the leadership. In a statement, the creative says, “Throughout my career, I’ve had the opportunity to work with some great creative minds. But with John Norman and Mike Hughes at the same agency, I feel like this is the perfect place to be. I’m extremely excited about what lies ahead here, and about all that I will learn as a part of this already strong team.”

Costa began his advertising career in Brazil and during said time there, he helped Almap BBDO win prizes including an Interactive Grand Prix at the London International Awards and a Gold Cyber Lion at Cannes.