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Posts Tagged ‘FCB’

FCB Does the Creative Shuffle

FCB Jon

FCB announced two big moves atop its North American ranks today: Chicago EVP/ECD Jon Flannery is moving up to Toronto and Dan Fietsam has been hired to take his place.

Flannery’s promotion comes in the wake of the success of a certain campaign you may have seen that involved the shipping of pants; the win earned him an ECD promotion just over a year ago. The man called himself “a late bloomer” in a Chicago Business Journal interview about that campaign, though he served as CD/VP during a nine-year run at Leo Burnett and spent seven years at Element79 before joining FCB.

Flannery replaces CCO Robin Heisey, who left the Toronto office for parts unknown after 14 years at the agency. Flannery will officially take over on August 11th, working “in tandem” with FCB Canada President Paul Mead.

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CCO Karen Spiegel Leaves FCB

Karen SpiegelToday we confirmed that Karen Spiegel is now the former Global Chief Communications Officer at FCB (née draftFCB). She recently left the agency after replacing former EVP/GCCO Wally Peterson only nine months ago.

London-based Stephen Martincic, who has been SVP of communications for several years, is her replacement.

Spiegel is not moving to another agency: she’s launching her own consultancy.

She entered the agency world in 2001, beginning a 12-year stint with R/GA during which she became SVP/Managing Director. Longtime readers may recall that Spiegel led former spy Matt Van Hoven on a tour of the shop’s Bauhaus-themed New York office and introduced him to its three-wheeled motorcycle way back in 2009.

No word on the details regarding Spiegel’s new venture; updates as we receive them.

Two C-Level Changes at Havas

Havas-Worldwide-Logo

This morning we can confirm two departures at Havas Worldwide.

Kersten Mitton Rivas, Managing Director of Havas New York, will be leaving the agency today to take on a new role as President of Source Marketing. The agency, based in Norwalk, Connecticut, is part of the MDC Partners group and specializes in “right now marketing.

Rivas has been with Havas since 2006, when it was still called Euro RSCG; prior experience includes a stint as Account Director at FCB. Rivas’ industry accolades include the 2013 Advertising Working Mother of the Year Award sponsored by Advertising Women of New York and Working Mother magazine.

In other news, Chief Strategic Officer James Lou has also left the agency’s Chicago office. Lou joined Havas in 2011 after working on the strategy side at DDB and McCann, among others. No word on his post-departure plans.

DDB ‘Drinkable Book’ Spot Shows How Paper Can Purify Water

FCB Mayo recently showed us how a billboard can help purify the air…but can a specially designed paper book turn sewage into drinkable water?

This spot from DDB New York, supporting a project sponsored by nonprofit Water Is Life, adopts the same relatively straightforward documentary-style approach as other spots in the partnership.

While this particular ad presents less of a personal story than previous collaborations, it does allow for a glimpse into the development of a fascinating invention.

Credits when we receive them.

FCB Toronto and PFLAG Launch Transgender Awareness Campaign

While the gay rights movement has clearly made major strides in the United States over the past several years, the transsexual community hasn’t received as much attention from the press.

For that reason, the new campaign marking a collaboration between FCB Toronto and advocacy group PFLAG (Parents, Families and Friends of Lesbians and Gays) Canada is significant. As FCB Toronto CCO Robin Heisey writes in the release:

“Transgender issues are often overlooked in today’s society and sometimes not fully recognized within the LGBT community.”

The campaign is both thorough and challenging. Here’s the first TV spot:

A second spot and other elements after the jump.

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KFC and FCB Dare You to Double Down Again

Fast food’s fattest conversation-starter is back for another round as this FCB spot kicks off the return of KFC’s breadless Double Down sandwich.

Unsurprisingly, the project relies even more heavily on social media for both concept and promotion than the 2010 original. KFC comms director David Menis told AdAge that the dialogue “mimics the way people talk about the product online.”

And yes, there will be a user-generated content contest calling on fans to submit related selfies and dances as the campaign competes to attract more attention than the brand’s recent “chicken corsage” stunt.

Note that KFC did not go with the vaguely nationalistic themes of this 2003 Double Down predecessor:

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FCB West Scores Ghirardelli

fcbThe agency review went well for the former draftFCB, which will now handle the integrated ads account for the U.S. division of Swiss sweets-maker Lindt & Sprüngli.

The review began with more than a dozen agencies–and while we can’t confirm the tip that Butler was runner-up, the press release tells us, via Ghirardelli marketing VP Vicki Isip, that the brand chose FCB for both its location and its history with consumer products brands like Del Monte and Kikkoman.

This win comes less than a month after the name change, the merger of L.A. and San Francisco offices into FCB West, and the barely-knew-ye departure of ECD Michael Bryce.

Expect a new campaign next year.