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Posts Tagged ‘Frank Hahn’

Let’s Spend Some Time with LeBron On His First Day Back, Shall We?

72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were intrigued ever since we first caught this 90-second clip at the beginning of the NBA season opener featuring James’s Miami Heat versus their hated rival, the Boston Celtics. Directed by Anonymous Content’s Mark Romanek (the man who’s also behind some of our fave music videos as well as One Hour Photo), the Samsung spot is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opener).

From morning family time, complete with cereal, to his trip to the barbershop to the championship ring ceremony at American Airlines arena, we get a gist of what James may have actually gone through on game day (or maybe not). We have to say, though, the Galaxy Note II’s stylus arguably steals the show. Credits after the jump.

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72andSunny Welcomes New ECD…and Oh Yeah, One More Thing

Let’s first get through the formalities and let you know, even though you all probably know, that TBWA vet Scott Trattner has joined up with 72andSunny as executive creative director. The eight-year \Media Arts Lab vet co-created the “Mac vs. PC” campaign for Wall Street’s MVP. In a statement, 72andSunny chief exec John Boiler breaks it down, saying, “Scott’s track record for creating colossal impact on behalf of his clients is second to none. His work has not only shaped one of the biggest brands in the world, but redefined industries. Jason and Frank have led some of the most notable campaigns in the world and are cultural keystones. Moving to this new structure will allow us to scale our culture and best practices while maintaining our relentless focus on creative excellence.”

The “Frank” Boiler is referring to is Frank Hahn, who along with Jason Norcross (promoted to partner nearly a year ago) has been bumped up to executive creative directors at the SoCal-based, MDC-owned agency.

Update: For the sake of keeping folks out of trouble, we’ll let the original rant pass by the wayside. Sorry for it, but I still think AdAge really needs to get over itself. You are not the monolith you think you are.

Bisous,

=-Kiran

 

Tuesday Odds and Ends

 

-W+K Tokyo/Shanghai alum Frank Hahn joined up with 72andSunny as a creative director.

-Former Leo Burnett CCO John Condon and former Leo Burnett ECD Per Jacobson officially opened the doors of its Chicago-based shop, Distillery Project. link

-Our familiar T-Mobile spokeswoman decides to drop the pink outfit for leather and Ducati (above).

-ABC News Radio tapped TargetSpot to deliver digital audio ads. link

-Gap’s global CMO has some interesting things to say about marketing and journalism. link

-Gravity’s TV division created the branded menu design for Virgin’s in-flight TV channel, Produced. link

-VivaKi promoted VivaKi Nerve Center EMEA managing director Marco Bertozzi to executive MD. link

-Uh-oh, could a strike mean the end of Twinkies? link

-Digitas/FCB alum Franke Rodriguez is set to lead Anomaly Toronto. link

And Finally, Your ADC Advertising/Integrated Juries

We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already received notice that Natalie Lam and 72andSunny’s John Boiler were jury chairs for Interactive and Advertising, respectively, but after the jump, you can check out the full jury roster for the latter category as well as Integrated. We’re sure there are some names you might recognize (Ian & Scott–ok, we’ve now been told that the former of the dynamic duo is not able to participate, Faris, etc.)

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