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Posts Tagged ‘Frank Hahn’

Trattner Returns to \Media Arts Lab

To those of you who inquired this morning, the answer is yes. After spending just seven months at 72andSunny as an executive creative director, Scott Trattner has indeed returned to TBWA\Media Arts Lab, the place he called home for eight years before joining up with the former, MDC-owned agency. During his brief stint at 72andSunny, Trattner was tasked along with fellow ECDs Jason Norcross and Frank Hahn with leading work across a client roster that includes K-Swiss, Carl’s Jr./Hardee’s and Activision.

No word yet on why such a brief spell at his former shop, but now, in his second tour of duty at \MAL, which officially begins today, Trattner once again assumes the role of ECD and is back to work on Apple. During his first time out, Trattner helped lead creative for on campaigns for everything from iPod Touch to iPad 2 to iPhone 4S.

Samsung Tells a Meandering Tale About Unicorns, Business Things

Hey, look! It’s that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let’s all hope he gets back on his feet before things get worse.

Anyway, the above 90-second spot from 72andSunny takes place in the fictional video game development studio of “Unicorn Apocalypse,” a fake game no doubt inspired by Adult Swim’s online “Robot Unicorn Attacks,” but about zombies because 20-something nerds sure love those. If you think 90-seconds sounds like a long time to watch hipster nerds talk about zombie unicorns and play around with their phones, you’d be right.

I’ve been a little back and forth about Samsung’s recent iPhone-bashing campaign. Perhaps it’s because I think it’s a really great idea, but the execution just misses the mark for some reason. Perhaps that reason, as most blatantly exhibited by the spot above, is because Samsung is targeting pretentious millennials who look down about those with different tastes. It makes sense to label iPhone buyers sheep, but there has to be a more subtle way to do it. Also, here’s a newsflash: pretentious people don’t think they’re pretentious. They just think that they’re right. So, portraying an over the top version of the demo (however accurate), will undoubtedly turn off the very consumer you most want.

As the current top comment on YouTube asks, “Why does Samsung insist on making everyone with their phone act like a 20-something douchebag?” Good question. Credits after the jump.

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‘Fargo’ Villain Takes on Role of ‘The Replacer’ in Latest ‘Black Ops II’ Promo

Like a less-slick, self-assured version of Harvey Keitel‘s “The Wolf” from Pulp Fiction, actor Peter Stormare, who you might remember from playing Steve Buscemi‘s even sleazier partner-in-crime in Fargo or to a lesser extent, “Slippery Pete” on Seinfeld, stars as “The Replacer” in 72andSunny’s latest lengthy effort for Activision. This time, agency and client team up to promote the latter’s Call of Duty: Black Ops II – Revolution, which will come equipped with new multiplayer apps, a new weapon and even a zombie mode to play undead.

In the two-and-a-half minute clip above, we find that “The Replacer” is actually a way more charitable character than Wolf, lending his services to a variety of gamers, whether a frustrated, domesticated type, an expecting parent, a guy on a blind date, a landscaper or even a zoo cleaner. The intensity of previous Call of Duty clips has supplanted by comedy, and we kinda welcome the change of pace. And plus, we have a soft spot for Stormare, a man who’s played bit/supporting roles in more movies than we can count.  Credits after the jump.

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Let’s Spend Some Time with LeBron On His First Day Back, Shall We?

72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were intrigued ever since we first caught this 90-second clip at the beginning of the NBA season opener featuring James’s Miami Heat versus their hated rival, the Boston Celtics. Directed by Anonymous Content’s Mark Romanek (the man who’s also behind some of our fave music videos as well as One Hour Photo), the Samsung spot is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opener).

From morning family time, complete with cereal, to his trip to the barbershop to the championship ring ceremony at American Airlines arena, we get a gist of what James may have actually gone through on game day (or maybe not). We have to say, though, the Galaxy Note II’s stylus arguably steals the show. Credits after the jump.

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72andSunny Welcomes New ECD…and Oh Yeah, One More Thing

Let’s first get through the formalities and let you know, even though you all probably know, that TBWA vet Scott Trattner has joined up with 72andSunny as executive creative director. The eight-year \Media Arts Lab vet co-created the “Mac vs. PC” campaign for Wall Street’s MVP. In a statement, 72andSunny chief exec John Boiler breaks it down, saying, “Scott’s track record for creating colossal impact on behalf of his clients is second to none. His work has not only shaped one of the biggest brands in the world, but redefined industries. Jason and Frank have led some of the most notable campaigns in the world and are cultural keystones. Moving to this new structure will allow us to scale our culture and best practices while maintaining our relentless focus on creative excellence.”

The “Frank” Boiler is referring to is Frank Hahn, who along with Jason Norcross (promoted to partner nearly a year ago) has been bumped up to executive creative directors at the SoCal-based, MDC-owned agency.

Update: For the sake of keeping folks out of trouble, we’ll let the original rant pass by the wayside. Sorry for it, but I still think AdAge really needs to get over itself. You are not the monolith you think you are.

Bisous,

=-Kiran

 

Tuesday Odds and Ends

 

-W+K Tokyo/Shanghai alum Frank Hahn joined up with 72andSunny as a creative director.

-Former Leo Burnett CCO John Condon and former Leo Burnett ECD Per Jacobson officially opened the doors of its Chicago-based shop, Distillery Project. link

-Our familiar T-Mobile spokeswoman decides to drop the pink outfit for leather and Ducati (above).

-ABC News Radio tapped TargetSpot to deliver digital audio ads. link

-Gap’s global CMO has some interesting things to say about marketing and journalism. link

-Gravity’s TV division created the branded menu design for Virgin’s in-flight TV channel, Produced. link

-VivaKi promoted VivaKi Nerve Center EMEA managing director Marco Bertozzi to executive MD. link

-Uh-oh, could a strike mean the end of Twinkies? link

-Digitas/FCB alum Franke Rodriguez is set to lead Anomaly Toronto. link

And Finally, Your ADC Advertising/Integrated Juries

We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already received notice that Natalie Lam and 72andSunny’s John Boiler were jury chairs for Interactive and Advertising, respectively, but after the jump, you can check out the full jury roster for the latter category as well as Integrated. We’re sure there are some names you might recognize (Ian & Scott–ok, we’ve now been told that the former of the dynamic duo is not able to participate, Faris, etc.)

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