Oh, what a tease, but truth be told, our expression would be just the same as these dumbfounded Oslo residents, who just happened to stumble upon a downtown dance party they weren’t invited to. Yet, having invoked the powers of Michael Jackson in the “Billie Jean” video, the passersby step on a glowing tile and, voila, the party comes to them. Therein lies the concept of this campaign from McCann Oslo to promote Microsoft’s “Live Tiles” real-time info tool for Windows 8 and Windows Phone 8 (side note: MSFT is actually being sued over Live Tiles as we speak). Hometown dance-rockers Datarock do a serviceable job in this ditty, which leaves us wondering how or why that bespectacled guy never flinches or puts down his sandwich through the entire affair. Good on him. Credits after the jump.
Centerfield Media is looking for a Web Designer/Developer. next job Mashwork is looking for a Senior Social Media Analyst. next job Draftfcb is looking for a Account Executive w/ Broadcast Production. next job Pace Communications is looking for a Digital Editor. next job Draftfcb is looking for a Account Supervisor with Pharma Expertise. next job Pace Communications is looking for a Senior Digital Editor. next job Centerfield Media is looking for a Search Engine Media Buying Associate. next job Creativefeed is looking for a Director of Media Relations. next job Creativefeed is looking for a Account/Project Manager. next job Pace Communications is looking for a Editorial Director. see all