It’s been a busy week on the Grey front. Just days after it was announced that the agency promoted chief operating officer Michael Houston to CEO, North America, we’ve received confirmation that the Grey camp has welcomed Zachary Treuhaft as its new chief digital officer. Treuhaft joins Grey from Kansas City-based WPP sibling VML, where he spent the last two-and-a-half years as managing director. We’ve been told that the CDO position is a new one at Grey (Doug Livingston, who left the agency a few months ago if you recall, actually served as EVP/director of digital integration. As seems to be the norm with Grey items, we’ve received a memo regarding Treuhaft’s arrival from the agency’s new CEO. Read on below and after the jump.
“I’m pleased to announce the appointment of Zak Treuhaft as Chief Digital Officer for Grey New York. Zak joins us from WPP’s global digital agency, VML, where he served as Co-Managing Director of their New York operation responsible for revenue growth, performance, staffing and cultural development of the agency.
Prior to running VML, Zak served as a WPP Fellow in its selective, high-caliber management training program, where he worked as the Director of Product Strategy and Business Development at 24/7 Real Media and led a unique technology partnership between Omniture, Google and 24/7 Real Media. He has also held various other integrated positions such as Group Account Director and Senior Strategist within other digital shops.