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Posts Tagged ‘Fred Savage’

California Milk Showers With a Cow

As a Wisconsin man, the “Happy Cows Come From California” campaign has always irked me. What, California, are you suggesting OUR cows aren’t happy? Sure, they might be a little fatter, a little more lethargic, and may or may not experience what some would deem “alcoholism,” but does that mean they’re sad? NO! At least they aren’t smug little overly vain California cows, with their hybrid cars and over-sized sunglasses.

Well, apparently no one else believed this silly “happiness” claim, as the California Milk Advisory Board seems to have dropped their completely untrue tagline in this new spot from Deutsch LA. Instead, the CMAB cares not about cows’ feelings, but rather focuses on how a cow and its milk function as part of your nuclear family. As we can see, cows enjoy singing off-key renditions of Cher Lloyd’s “Swagger Jagger” under the helm of director Fred “Kevin from The Wonder Years” Savage. Yes, it’s a bit more in-your-face that Deutsch’s introduction to the “Make Up Part of Your Family” campaign. But, if there’s one way to convince your Californian family to drink milk, you might as well do it with shrill noises that your kids will absolutely love. Credits after the jump.

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California Cows Join the Modern Family in Deutsch LA Spot

If you take the time and money to buy organic milk, you have a low-level fondness for cows. You hope they get to eat grass and see sunlight. Those who go to the farmer’s market and ask, “So, are these happy cows?” have a higher allegiance to the gentle beasts.

In their latest campaign, the California Milk Advisory Board wants dairy consumers to take the next step by inviting cows into their homes. “Make us part of your family,” they moo.

But actually they don’t moo. The cows in this campaign are talking California cows, and in the first TV spot, we’re introduced to a teenage gossip cow whose monologue is filled with words like “supes” and “bt-dubs” (meaning super and by the way, respectively). It’s hard to nail teen-talk without seeming contrived and stale, but this cow does a decent job. I’d have to consult my 14-year-old cousin to be sure, but I think this speech matches many middle-school convos. It should, considering the spot is directed by Fred Savage, Wonder Years star and now director and producer for shows like Hannah Montana and Modern Family.

The spot airs this week, accompanied by a making-of video. Though our commentator straddles the line between sensitive dad-type and creative director-stoner, the incredible mechanics he showcases make up for his dazed tone.

Credits and making-of after the jump.

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Here’s Your Quick Recap of the ‘Thunderdome for Designers’

Got two minutes to spare? If so, here’s the quick recap of what went down at the NYC installment of Cut&Paste’s Digital Design Tournament that took place a couple of weeks ago. Hey, Benjamin Palmer of Barbarian Group was there, as were plenty of others from the New York design geek community cheering participants on as if they were scratching at the DMC World Championships (more our style) or being Fred Savage in The Wizard. Since this took place on Oct. 28, there are some Halloween costumes in sight and if you want a full visual retrospective, you can peep the Facebook photos here.

Fred Savage Shows What UniBall Isn’t

My, how far young Kevin Arnold has come since The Wonder Years. After proving himself a worthy television director on the short-lived but very funny Starz series Party Down and prime time sitcom Modern Family, former child actor Fred Savage (via Uber Content) is making his first foray into commercial work for UniBall. When was the last time you laughed out loud at an ad for pens?

Developed with Chicago-based agency TRI3ECT, UniBall’s new “Instant Upgrade” campaign includes UniBall’s debut onto social media, allowing young business professionals to upgrade their own office experiences with photo frames and job title upgrades. But, call us celebrity groupies, we’re more into the trio of ads from Savage that showcase competing types of pens as the most annoying co-workers possible. Two more spots after the jump.

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Wednesday Morning Stir

-Uber Content signed director Fred Savage (yes, director) to its roster. Someone cue the Daniel Stern VO. link

-The Bees have picked 2011′s best in social media marketing. link

-Bernstein-Rein hired Barkley/GSD&M alum Brian Brooker as CCO. link

-The U.K. will finally get a taste of “Little Darth.” link

-It does get better, says Dan Savage and Google Chrome (above). link