After spending the last two years at McCann WorldGroup, specifically serving as head of its global creative unit Craft (formerly known as EXP), Fred Schuster is out at the agency, according to sources familiar with the matter. You might remember Schuster from his time at Ogilvy and CEO of its global creative production unit, RedWorks. No word yet if there are plans to replace, but we’ll keep you posted.
Posts Tagged ‘Fred Schuster’
We’re not sure what McCann Worldgroup’s global creative production company is now called (the announce just says it’s “formerly known as EXP”), but what we can tell you is that Fred Schuster is now in charge of it. Schuster has joined the Worldgroup as chief exec after serving in a similar role as CEO of Ogilvy’s own global creative prodco, RedWorks. The exec originally joined Ogilvy in 1995 and was named CEO of RedWorks three years ago.
In a statement, Schuster says, “”We will seize the opportunity to create the world’s leading global creative production and delivery offering. I am joining the McCann Worldgroup because we share a common vision – to establish an integrated production sourcing solution which allows for a highly flexible, client-focused approach to creative development and production delivery.” Also, why don’t we get down to naming it first.