Nearly nine months after being tapped as Jagermeister’s first AOR for the U.S. market, L.A.-based shop Mistress has unveiled the first-ever U.S. TV campaign for the brand that yours truly and almost everyone else we know swore off after college.

Anyhow, the campaign is dubbed “Stronger Bond” and as you can see in the spot above directed by Alastair McKevitt, Jagermeister calls for some sort of booze-soaked knights of the round table that features an odds and sods mix of sports figures and rockers including former NFL receiver/current ESPN analyst Keyshawn Johnson, always-intimidating Slayer guitarist Kerry King, boxing trainer Freddie Roach, and finally of course, a rodeo clown. Oh, to be a fly on the wall during these confabs.