TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Furlined’

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

Read more

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

The Audi S8 Will Make Pedestrians Suspect You’re a Criminal

Debuting tonight during the Giants vs. Cowboys NFL season kickoff, the above 60-second spot from Venables Bell & Partners titled “Suspect” marks the first time Audi is introducing its full line of S models to the U.S.

Despite the YouTube commentariat noting that the S8 is too overweight to be race-engineered, an accusation that sounds plausible though I am too unfamiliar with racing to confirm or deny the validity of it, Audi has selected the campaign tagline “Heighten Every Moment” to describe the intensity that waiting in your car for your girlfriend to pickup coffee will undoubtedly provide. Yes, most passerby will assume you stole the S8, and may have your sights set on that armored car as well. Just don’t be a minority driving the S8 (especially in Arizona), or you’ll most likely be shot by a rent-a-cop with a transistor radio.

Audi is also pleased to announce today that it will be returning to Super Bowl advertising for the sixth consecutive year in early 2013. Watch this year’s spot, “Vampire Party,” here and view credits for “Suspect” after the jump.

Read more