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Posts Tagged ‘Gail Pak’

Lowe Roche Creates Installation for The Missing Children’s Network

At an event hosted at The Beverley Hotel in downtown Toronto earlier this month, Lowe Roche created an installation piece honoring lost children using more than 1,000 Missing Kids Stamps. The installation featured stamps of Mélina Martin (missing, 2005), Maisy Odjick (missing, 2008), Tommy Clement-Pepin (missing, 2006), and Karar Al-Meiky (missing, 2006). As participants and passers-by took these stamps, the installation revealed a large portrait of Cédrika Provencher — “a solemn tribute, as well as a reminder of the greater impact that a single stamp will have.” Lowe Roche also designed the accompanying website and activation pieces for The Missing Children’s Network.

“Hope With Every Letter” was launched last year as a grassroots movement to put the faces of missing children on postage stamps, in an attempt to “drive action on behalf of the children who go missing in Canada each year.” At the Missing Kids Stamps website, “stamp personalization technology is seamlessly integrated to let Canadians create individual postage stamps featuring missing children” in the hopes that they will find their way into the hands of someone who recognizes a missing child. The project has been gaining attention, as it was recently nominated as a “People’s Voice” finalist in the 2014 Webby Awards. More importantly, the initiative has met with some success, with two children reunited with their families thanks in part to their efforts. The Missing Children’s Network used the installation as a way to launch year two of their “Hope With Every Letter” initiative, and were quite pleased with Lowe Roche’s work.

“The concept really is ingenious, and inline with our mission. We’ve made a commitment to the families that we work with to use every channel available to us to help them find their loved ones,” said Pina Arcamone, director general of The Missing Children’s Network. “The postage stamp is so universal, and passes through so many hands each day – it offers a way of paying homage to these children so they will never be forgotten. We were surprised no one had thought to use them in this way before, but more than happy to be the first to innovate in this way.”

You can learn more about the initiative in the video above, or by heading to the Missing Kids Stamps website. Stick around for credits after the jump. Read more

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Opera + FAO Schwarz Piano = ‘L’Opéra Piano’ for TFO

To bring opera to the people, Lowe Roche put a new spin on the FAO Schwarz-style giant piano (as made famous in this scene from Big) for TFO, the only public television station in Ontario featuring opera as part of their weekly program.

Set during the Festival d’Opéra de Québec, Lowe Roche assembled twelve opera singers to correspond with the twelve notes of the instrument. When these notes were played they lit up and the corresponding opera singer bellowed out his or her note. (Tom Hanks was conspicuously absent from the performance, unfortunately.) Everyone from children to seniors to dogs can be seen having a blast playing with the piano, while the opera singers concentrate on their every move to make sure they don’t miss their cue. Unfortunately, no one organized a group of twelve people to jump on the twelve keys at the same time to create a large atonal blast of opera awesomeness.

Lowe Roche and TFO found a unique way to engage their audience, while accomplishing the near-impossible task of making opera seem fun to young people. I’d venture a guess that more than a handful of children dragged along to the festival spent the entire time playing or watching TFO’s ‘L’Opéra Piano.’ To those youngsters saved from boredom, Lowe Roche and TFO are heroes. Credits after the jump. Read more

Meet Howie Mandel, Comedian, Talent Show Host, Breast Cancer Crusader

So, the Crispin Porter + Bogusky camp swears that this photo-op was not staged and that noted germaphobe Howie Mandel just happened to be taking a stroll along the streets of Toronto when he stumbled upon the topless women you see above. Whatever the case, this past Monday, Mandel encountered an effort from CP+B Toronto to raise awareness for Rethink Breast Cancer and its 10th annual fundraising event.

Crispin’s Canadian branch decided that advertising on women’s breasts might be the ideal medium to promote the event called “Boobyball,” which will take place in Toronto and Calgary on Oct. 14 and Nov. 9, respectively, and will include “cake, cocktails and cleavage.” Sounds like every stereotypical frat guy’s bachelor party, but whatever the case, it is for a good cause and Mandel did tweet out the, um, OOH effort to his 280,000 followers. We can’t snark on that. Click here for more info on the event and peep credits after the jump.

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