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Posts Tagged ‘Galen Graham’

72andSunny Quotes Pop Culture for Samsung’s New, Curvy TV

72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic ParkGravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. Read more

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Copywriting: Creative Ad Writing

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180 Amsterdam Adds Senior Art Director, Two Senior Copywriters

Creative team Ben Hartman and Neil Durber are joining 180 Amsterdam as senior copywriter and senior art director respectively, with their work primarily focused on the agency’s DHL account, acquired in January.

Hartman and Durber spent time at Leo Burnett, DMB&B, and BBH before moving to RKCR where they won awards for their work on Virgin Trains and Visit London. Joining them at 180 Amsterdam is former McCann Erickson Senior Copywriter David Chalu, who previously had done stints at BBH and Euro RSCG Wnek Gosper. All three appointments follow the hiring of Creative Director Galen Graham in September.

With renewed focus on the DHL account, ECD Al Mosley says, “Ben and Neil haven’t just got experience and talent, they’re also entrepreneurial. And David brings something totally different to the department. We expect big things from the next twelve months, so to have added exceptional creative skills to our armoury can only be a good thing.”