Powerful, startling, strange or whatever adjective you’d throw out after viewing the above clip, we were somewhat affected by this effort from Germany’s Wuppertaler Kurrende Boy’s Choir  on behalf of the International Children’s Fund. Why was there a reason for this rendition of “Mad World,” a song made famous by Gary Jules on the Donnie Darko soundtrack but originally written by Tears for Fears? Well, today, Nov. 20, just happens to be Universal Children’s Day and the message here from Grey Dusseldorf is to make all of us aware of the fact that every three seconds, a child dies, be it from malnutrition, disease, etc. There’s nothing to be politicized with this group of vocal talents, just a reminder of a global plight. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

San Francisco’s twofifteenmccann, which is no stranger to videogame promotion considering that it was behind the ambitious Halo 3 effort when it was known as T.A.G., has crafted a new spot for Xbox 360′s Gears of War 3 that carries the overdramatic theme of “brothers to the end.” Officially titled “Dust to Dust,” the ad aptly features the song “Into Dust” by 90′s alt-rock fave Mazzy Star, who replace Gary Jules as the mellow counterpart to the warfare that unfolds before your very eyes. Someone cue up “Fade Into You” 0n Spotify.

Smuggler director Adam Berg helmed the spot, Digital Domain collaborated and AKQA is handling the digital push for the game, which hits shelves on September 20.

New Career Opportunities Daily: The best jobs in media.