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Posts Tagged ‘Geoffrey Roche’

Canadian Ad All-Stars Interview at Blammo Worldwide

Canada: A mystical land to the north where dating a hockey player will actually improve your social standing.

But, did you know that Canada also has an ad scene of its own? Yes, in some ways, Canada is just like us! One agency in particular, Toronto’s Blammo Worldwide, has taken it upon itself to highlight some of Canada’s biggest players in advertising in a mockumentary announcing its new managing director, Christine McNab (formerly of DraftFCB, Nestle, Kraft, and Eli Lily), and new CSO, Ritchie Emslie (formerly working as a consultant on Coca-Cola at Alpha Zulu Kilo).

The zany execs featured in the video include Arthur Fleischmann (partner/president at John St), Geoffrey Roche (founder of Toronto’s Lowe Roche), Frank Palmer (founder of DDB Canada), Bill Durnan (president of Cossette) and Aldo Cundari (chairman CEO at Cundari Toronto). Say what you will about their acting skills, but these guys sure seem to get along nicely, don’t they? Maybe it’s just the way they do things in Canada, or maybe something more sinister is brewing across the border…

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Ruffo to Succeed Roche as CEO of Lowe Roche

There’s a changing of the guards up in Canada as Monica Ruffo will take over for Geoffrey Roche as CEO of Lowe Roche, the agency that the latter founded back in 1991 which was eventually acquired by Lowe in 1996. It appears that Roche himself is leaving the ad biz to focus on his new media company Poolhouse, which he co-founded with his son, Alexandre.

Who’s Monica Ruffo, you ask? Well, she’s currently the president of three-year-old, Montreal-based shop Amuse, which has now joined Lowe and Partners’ North American network (which is overseen by Deutsch North America CEO Linda Sawyer and includes Deutsch NY, Deutsch LA, ICC Lowe, Lowe Roche Toronto, and now Amuse). See, it all makes sense now, right? Anyhow, Geoffrey Roche isn’t splitting immediately as he’ll slowly transition duties to Ruffo, who will officially become CEO of Lowe Roche and Amuse on September 1.

In a statement, the departing exec says, “This has been a dream job for me. I’ve been able to create my own company, hired, mentored, and worked with many truly talented people and helped clients ring their cash registers over and over. I’m a very lucky man in more ways than I can begin to count. And now to be able to hand over the reins to such a talented and entrepreneurial spirit like Monica is a real honour.  I’m looking forward to seeing the Agency continuing to flourish and to my own exciting new adventure.”