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Posts Tagged ‘Geometry Global’

We Hear: Geometry Global Wins General Mills Shopper Marketing

geometry-300x197In quick client news, we hear that Geometry Global, which recently appointed Jon “Not That One” Hamm (formerly of Momentum Worldwide) as its global CCO, will represent General Mills Shopper Marketing as part of WPP’s Shopper Marketing team.

Here’s the internal announcement:

We are pleased to announce General Mills as our newest client. Geometry Global will be part of the WPP Shopper Marketing team solution for General Mills named ShopperWorks.

ShopperWorks is a customized solution led by Geometry Global in partnership with Rockfish, Barrows, Bravo, and Kantar Retail. Together, the team will work to deliver Shopper Marketing solutions for General Mill’s brands in areas such as: retail and field activation, shopper insights, multicultural marketing, digital shopper, e-commerce and retail media.

You’ll note that quite a few agencies count themselves as members of that team, though WPP might want to update the page since JWTAction has been Geometry Global since June 2013.

In other Geometry news, the agency won a couple of awards for campaigns in Asia.

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Geometry Signs Jon Hamm as Global CCO

Jon HammEarlier in the month we let you know that Jon Hamm would be leaving his chief creative/innovation officer position at Momentum Worldwide to move back to his hometown of London — and now we know why.

Starting in November, he will occupy the newly created role of CCO at Geometry Global in the UK just over one year after the agency came to life via the G2/Ogilvy Action merger.

Some background: Hamm assumed the global CCO role at Momentum in 2009, one year after his own agency Greenroom Digital was purchased by IPG/Momentum (clients included Sony PlayStation, Nestle, TopShop, and Twentieth Century Fox). In his own words, he moved to New York “to transform an ‘analogue’ agency” by both directing creative for clients like AmEx, Coca Cola, Nestle, Sony and by leading new divisions like Momentum Entertainment Group.

No word on the sort of work Hamm will be doing in London, though he will report directly to Geometry’s Global CEO Steve Harding.

Changes at Social@Ogilvy, Geometry Global

Fergus HaySocial@Ogilvy appointed Fergus Hay as General Manager for the Asia-Pacific region in Hong Kong.

Hay, who previously served as Executive Marketing Director at Ogilvy New York and Worldwide Managing Director on the SC Johnson business based in Chicago, has helped develop work for clients like British Airways, Barclays, Coca-Cola and Fanta. He also writes and produces the video series “Creativity: Weapon of Mass Disruption”, for which he interviews various industry thought leaders who are not you.

Hay will report to Hong Kong-based Global Managing Director Thomas Crampton.

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Geometry Global, Chivas Pay Tribute to the ‘Modern Gentleman’

Geometry Global, or the “recently merged entity of G2, OgilvyAction and JWTAction”, went all out to promote client Chivas 18/Hong Kong in this campaign specifically designed for distribution on Facebook.

While it initially appeared as three short films–each one celebrating a different modern, socially-conscious entrepreneur–you can now check out the whole thing at once.

You may note the complete lack of alcohol in this film. As the campaign itself notes, “Modern Gentlemen do not pursue material gains, but a legacy of changing the lives of others”. Understandable, then, that they don’t have the time or inclination to drink during the day.

The brand made a few cocktail suggestions for such gentlemen in the form of Facebook offers for drinks like “Lighten Up the Dark“, which sounds delicious if you like Cointreau.

Credits after the jump.

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Geometry Global Appoints New North American CEO

geometryOur tipsters were ahead of the press release today. WPP‘s New York-based “world’s largest activation network” Geometry Global–which sprang to life last summer as the activation agencies at G2, Ogilvy and JWT merged–has appointed Carl Hartman as its new North American CEO effective May 1st.

The release, which describes Hartman as “one of WPP’s top shopper marketing experts”, notes that he led the Kimberly-Clark team for more than six years before this move; he will continue to hold that role while reporting to global CEO Steve Harding.

Regarding the agency’s two current co-CEO’s:

Before beginning his stint at WPP, Hartman worked as a director at MEC and an account manager at Y&R.