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Posts Tagged ‘George Drakoulias’

Lionel Messi Reconfigures a City for Samsung in ‘The Developer’

Question: What would a contemporary soccer-related version of “Les Miserables” look like if we replaced all the singing actors with kids and threw in the craftiest living man in cleats? Answer: This tw0-minute Leo Burnett commercial promoting Samsung’s Galaxy Note 3 and accompanying smart watch. When Lionel Messi isn’t dominating the pitch or allegedly evading taxes, he’s also rebuilding cities as an urban developer! For the kids!

From a narrative perspective, this spot is about as corny as it gets – I think it will be very tough to top the new pair of Samsung ads that show the progression of pop-culture smart watches over the years and harp on some brilliantly revealed nostalgia. But “The Developer” is enjoyable on a micro level if you don’t think about it too hard, kind of like every James Cameron movie. Messi on his suit and tie. Kids singing a cute version of Lorde’s single “Royals.” There’s even a building demolition scene if you’re into that. And if you’re not, there’s always Messi, on his suit and tie, smiling, playing soccer with kids. Everybody loves that.  Credits after the jump.

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Drakoulias Assumes More Responsibility at Draftfcb

Beginning today, Draftfcb global chief of staff Peter Drakoulias (right), who took on that peculiar title two months ago, will now also handle business development efforts for the global network. As a result, Drakoulias will take over for now-former chief growth officer Nick Paul, who you may remember took over the responsibilities of Adam Levine a year ago when the latter “parted ways” with the agency. As for Paul, Draftfcb tells us that his exit was voluntary and he left to “focus on another opportunity.”

While Drakoulias adds oversight of M&A activity, biz dev, etc., within the Draft global network to his job list, the agency’s global CEO/president Laurence Boschetto has taken a moment to sing Paul’s praises in a statement, saying, “Those who have worked closely with Nick know that he has been passionately committed to the ongoing success of our organization, most recently working hard to establish an aggressive new business function first in Chicago, then in North America and later around the network.  He also played a major role in uniting and leading our 361 experiential marketing offering across the USA before taking on his business development job.”