PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘George Pace’

Arnold Alum George Pace Heads to St. Louis-Based Shop

While folks were sending tips to the spy box alleging that Arnold exec George Pace, who joined the Havas-owned network from UM back in 2011, was “fired” from said agency as of last April, his LinkedIn profile tells us otherwise. Well, whatever the case, the former EVP/global brand director appears to have found a new a new gig at St. Louis-based shop, Ansira Engagement Marketing, which lists a client roster ranging from A-B InBev to Domino’s to Wendy’s, as an SVP.

No word yet on what his role exactly entails at Ansira, but the New York-based Pace, who handled Dell creative/strategy while at Arnold–but NOT Carnival and Volvo according to tipsters. During his career, Pace has also worked as a managing director at the likes of Arc Worldwide.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

George Pace Leaves UM for Arnold

After spending nearly 18 months at Universal McCann, George Pace is heading to Boston come May 2 to take on the EVP, global brand director post at Arnold Worldwide. With his new title, Pace will lead the Dell account. During his time at UM, Pace was responsible for global media planning/buying for international clients including Microsoft. Prior to that, he served as a partner as ISMC and spent six years before that as managing director at Arc Worldwide. At the latter shop, Pace developed the agency’s global interactive offering and nabbed a Cannes Lion and two Clios in the process.

Regarding Dell, which awarded its small/mid-size business work to Arnold back in February, Pace says in a statement, “This assignment presents the ability to not only execute marketing programs, but to serve as a strategic partner to Dell and further elevate the brand.”

As for Universal McCann, we’ve been told by sources familiar with the matter that the agency is undergoing a “redeployment” of staff across the IPG/Mediabrands network following the loss of the Microsoft media business to Publicis/Starcom in March. The same sources, though, refute tipsters’ claims of massive layoffs at UM. While we continue to find out more about this story, we’ll leave you with this one spy’s comments from Friday in the meantime: “i just got fired from UM…WTF more to come  today.”