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Posts Tagged ‘George Takei’

Team One, Lexus Launch ‘It Got Better’ with Jane Lynch

Jane Lynch

Team One and Lexus have launched a new series on Lexus’ broadband channel L/Studio, entitled “It Got Better.”

“It Got Better” is a six-episode docuseries telling “the inspiring personal stories of a diverse group of LGBT actors, athletes and musicians including Jason Collins, Jane Lynch, Tim Gunn, Tegan & Sara, George Takei and Laverne Cox.” A collaboration between Team One, executive producers Lisa Kudrow and Dan Bucatinsky, and the It Gets Better Project (executive producers Dan Savage and Brian Pines), the docuseries just launched with its first episode, featuring Jane Lynch, star of Glee and, more importantly, Party Down. Lynch tells her story of growing up identifying more with boys, discovering her sexuality and treating it as something she was afraid her peers would discover, to finally embracing and accepting it and finding a supporting community. It makes for compelling viewing, well worth the time if you have six minutes or so to spare (yes, this runs a bit long), and a promising start to the “It Got Better” series, which has the potential to do a lot of good for struggling teens. We look forward to upcoming installments (especially from George Takei).

Credits and video after the jump. Read more

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Sharp, McGarryBowen Relationship Drawing to a Close

sharpaquos

 

Well, we’ll hopefully have more color to splash on this by Monday or so, but from what sources tell us thus far, McGarryBowen’s four-year relationship with Sharp will be coming to an end by year’s end. Sources tell us that due to business/financial issues, Sharp, which has its U.S. headquarters in Mahwah, NJ, is planning on working with smaller roster shops come 2014. McGarryBowen was handed the Sharp U.S. account in 2009 by parent company Dentsu, which will continue working with the electronics brand on a global basis.

Among the more notable efforts that McGarryBowen was involved with for Sharp was the Aquos Quattron work from 2010 starring the one and only George Takei. More recently, McGarryBowen created the “Not for the Faint of Heart” campaign featuring various daredevils doing their thing all in the name of promoting the Aquos 90″ LED TV (below). Our sources add that no new work from McGarryBowen will bow this year for Sharp as the agency is just putting the finishing touches on its work on the Aquos 80″. We’ll fill in the blanks if and when we hear more early next week.

Sharp Selects Rokkan as First Social AOR

After what we’ve been told was a “competitive pitch” with “quite a number of agencies involved” (still can’t confirm who else), Sharp USA has tapped New York-based digital agency Rokkan to serve as its first-ever social agency of record (soc AOR is so hot right now). As a result of Sharp’s move, Rokkan, which picked up a fair amount of digital work for Caesars not too long ago, will help support the electronics brand’s Aquos LED TV and MFP printer lines, pro display products and even its solar industry efforts (take a gander here on the last one).

Early 2013 seems to be the start date for the Rokkan/Sharp relationship to come to fruition and according to a statement from the agency’s CEO, John Noe, “Sharp is an iconic brand with an amazing history spanning more than 100 years. They have an incredibly passionate customer base who are socially active and looking to have meaningful experiences on those channels. We couldn’t be happier to be working with the Sharp team and we’re excited to share what’s in store.”

Hey, as long as they bring back George Takei, we’re all good.