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Posts Tagged ‘Gerald Kugler’

TBWA Explores ‘Gas Station’ Fears for Nissan Sentra

TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style.

The 60-second “Gas Station” opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to life, as the man is relentlessly attacked by the gas pumps, which also do a number on his car. Eventually, another man, driving a Nissan Sentra, comes to the rescue, beckoning him to hop in. This is followed by the message, “Don’t Fear Filling Up,” and boast of the Sentra’s “Better combined fuel economy than Civic.” In a spot that spends so much time on a ridiculous fuel-fearing message, you’d think they’d focus a little more than a quick flash of text on the Sentra’s fuel economy, but instead most of the 60 seconds are spent on building up unconvincing horror atmosphere. Stick around for credits after the jump. Read more

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Some News from Above: Kugler Secedes from Union, Heads to BBDO; Tribal Canada Welcomes VP, Strategy

Let’s kill two birds this morning with some news from up north, especially considering they’re both Omnicom agencies. First off, we’ve received confirmation that Gerald Kugler, who’s spent the last few years as an ACD at what was formerly known as CP+B Toronto and what is now Union, has left the agency and joined up with BBDO Toronto. Kugler, who can be seen talking shop here, officially joined BBDO last week and is working across various agency accounts.

Next up to bat is Tribal DDB Canada, which has now welcomed Dino Demopoulos as VP, strategy and innovation. While Demopoulos’s agency credits include the head of strategy title at MacLaren/MRM as well as planning/strategy stints at TBWA\MAL and BBDO/Proximity, perhaps more interesting to note is that the exec is a DJ/producer who also owns an indie label called Crash Records. How that plays into the Tribal mix, though, we have no idea, but Demopolous has worked with brands including Ford, General Motors, HP, Pepsi, Quaker, Sears and Tropicana during his career.