Hey, if it worked for Harley-Davidson, maybe lightning can strike twice for Boulder’s Victors & Spoils. Today, chief exec John Winsor penned a note on his blog to American Airlines, which filed for Chapter 11 protection this week. Winsor’s post is directed specifically at at the airline’s new CEO/chairman Thomas Horton, who took over for Gerard Arpey around the same time as the filing. What is Winsor & Co’s strategy? Well, according to his blog, V&S is pretending as if it were already American Airlines’ agency and has sent yet another unsolicited brief to its thousands of creatives (as well as offering $10K) to come up with the best idea on how to make the carrier “more nimble.”
Guess if it works out, the Victors & Spoils camp can always add more minutes to their work reel.