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Posts Tagged ‘Gerard Caputo’

BBH Takes ‘The Next Step’ for Johnnie Walker

While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in “The Next Step” for Johnnie Walker.

The 60-second spot is notable for its unusual visual style, accomplished by filming in one continuous take on a moving set that took around three weeks to complete. Once filming started, it took approximately 50 takes and three days to get everything right. “It really didn’t start to come together until the final takes,” BBH Copywriter Mikio Bradley told Adweek.

The spot opens on an actor at a holiday party as the lights go out. As the actor — who happens to be named Oliver Walker — begins walking, the voiceover begins: “The first step of a new year, we’ll all take one, but where will a step take you? How high could you climb, and how far?” As the voiceover continues philosophizing, the actor continues walking through his vision 0f 2015, until he eventually finds himself back at the party where he started. “The new year begins with the next step,” concludes the voiceover, how far will it take you?” As fireworks explode overhead, the text “Here’s to 2015″ appears onscreen, followed by the “Keep Walking” tagline. In the online version, which made its debut on December 4th, this is then followed by the question, “How Will You #Keepwalking in 2015?” The broadcast version is set to run from December 22nd through early January.

While this is clearly an attempt at social engagement, BBH may as well be asking the question of Johnnie Walker. The Diageo whiskey brand is currently in the middle of a global review, with BBH defending the account, which has been with the agency since 1999. BBH vowed to “vigorously defend” in the review, and this ambitious effort certainly makes a good case for the agency as they hope to celebrate retaining the account in 2015. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Thursday Morning Stir

stevecm

-After spending fifteen months at Ogilvy and a year of freelancing, CP+B alum Gerard Caputo has joined up as CD at BBH New York leading work on accounts including Johnnie Walker, Hotels & Resorts and Newell Rubbermaid.

-Minneapolis-based IPG agency Campbell Mithun has promoted CFO Steve Arndt to COO while adding seven new hires which you can read about verbatim from CM after the jump.

- Ignited has appointed Initiative alums Stacy Sanchez and Rich Kim as group media directors out of the agency’s LA office.

-LatinWorks has parted ways with Chevy, saying in a statement, “After more than four years, the agency’s relationship with Chevy will be coming to an end as part of a consolidation of their global advertising operations, which will result in the move of their multicultural creative campaign development to its global agency network. Over the past couple of years, Chevy has been gradually transitioning their advertising development towards IPG, and minority-owned LatinWorks is 49% Omnicom.

In addition, the agency’s president/CCO  Sergio Alcocer says, “We had a tremendous ride with the Chevy brand for the past four years, starting with the launch of Cruze which was one of the most successful launches in the company’s history. Agency consolidations like this one happen every day in our industry, sometimes in our favor and sometimes against us. LatinWorks just experienced the most successful year in our history and we are looking forward to continued growth in 2014 that includes further expansion into the total market and creating quality work that reflects the new and diverse culture of our country.”

-The two-day inaugural Lions Health event is now open for delegate registration and has announced its first speakers including Shirley Bergin, COO of TEDMED and James Cheung, global CD of TBWA/WorldHealth. link

-Macy’s=layoffs. link

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What Do Lou Reed and PS4 Have in Common? BBH NY Has the Answer

Sometimes, choosing the perfect song to set the mood can elevate a spot from good to great. That’s the case with BBH NY’s choice of Lou Reed’s “Perfect Day” in the latest ad that’s part of the ongoing “Greatness Awaits’ campaign for Playstation 4 (Sony also launched a new site to accompany the campaign here).

The song works as the perfect backdrop to the spot, conveying the feeling of a perfect day battling friends in a variety of games. Lou Reed’s classic song’s somber undertones fit perfectly with the onscreen mayhem, while the lyrics suggest that a day of slaughtering each other onscreen can in fact be a perfect day. I would have appreciated hearing the original version of the song, rather than having the actors in the spot sing it, but I guess BBH NY has decided it better underscores the theme of the effort to have the actors speaking the words directly. At any rate, the song choice is admirable and really makes the spot, which also does a pretty good job conveying the possibilities of the system without including any actual gameplay footage. It feels like a big step up from the earlier PS4 work, a more fully-realized conceptualization of the idea behind the campaign. Hopefully, the next time we see an ad for the system though, it will include some gameplay.

If you didn’t already really want a PS4 (you did) you do now. Or at least when it  hits shelves Nov. 15. Credits after the jump.

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Crispin Alum Caputo Heads to Ogilvy

Gerard Caputo is headed from the warm confines of Miami to the impending cold of New York as Ogilvy’s announced that it’s brought on the former CP+B creative director as an ECD on the American Express business, among others. During his 18 months at CP+B Miami, Caputo helped resurrect the agency’s creative department and worked on accounts including MetLife, VitaminWater as well as new business. During his career, Caputo worked at the likes of Mullen, Fallon and DDB and also got an Emmy nod for FedEx’s Super Bowl “Pigeons” spot while at BBDO.

Waiting for the Bus and Need to Charge? Vitaminwater Can Help

Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” campaign for Vitaminwater. The parties have installed a 5-volt battery-powered USB port within a display ad in select bus shelters in NYC, Chicago, Los Angeles and Boston that lets you charge your USB-compatible mobile, gaming device or MP3 player. The above pic, which was taken at the Chicago unit, shows you everything you need to know and the tagline itself seems fitting enough, but we’re still not sure if it makes being stuck at the bus stop more worth it. Credits after the jump.

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The Budweiser Frogs Were Never this Jumpy

Has it already been a week since CP+B and VitaminWater became more intimate (no AOR)? My, how time flies, but here’s the second advert in the “You’re Up” campaign for the Coke brand called “Frog.” According to the credits, this spot was created under the leadership of ECD Ari Merkin and even involves the services of a “cognitive anthropologist.” Very ambitious, indeed. See full credits after the jump.

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Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

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