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Posts Tagged ‘Gerry Graf’

Barton F. Graf 9000′s New ‘Clash of Clans’ Spots Are Already Viral

Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.

While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.

The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component. Read more

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Wednesday Morning Stir

-Pinterest introduces its new messaging feature with long-form ad (video above). link

-Jeff Benjamin challenges Gerry Graf, Bob Jeffrey, Martin Sorrell and Ted Royer to the ALS Ice Bucket Challenge. link

-MRY copywriter attempts to eat only food found around the agency for a month. link

-The history of e-commerce. link

-Brands jump on the “Ice Bucket Challenge” bandwagon. link

-Mobile traffic surpasses desktop for top U.K. magazine and newspaper publishers. link

-Joinery announced the addition of director Georgi Banks-Davies for US representation. link

-Saatchi & Saatchi Singapore and Malaysia announced the appointment of Shannon Cullum as chief executive officer. link

-News and ads to debut on Snapchat. link

-The media industry responds to the accusation that advertising was the Internet’s “original sin.” link

VCU Brandcenter’s Campaign for AICP Show Asks, ‘Where Have the Coke and Hookers Gone?’

Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.

The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.

“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.

Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. Read more

Hey, Welcome to Goodby, Eric Kallman

59_Eric_Kallman_thumbYes, San Francisco-based Goodby Silverstein & Partners has hired Eric Kallman as a creative director. In case you don’t recall, Kallman is one of the creative minds who was behind the now-ubiquitous, award-winning Old Spice “Man Your Man Could Smell Like” campaign who was poached by Gerry Graf and Barton F. Graf 9000 nearly three years ago. During his time at said agency, he helped win and worked with clients ranging from Little Caesar’s, DISH, Finlandia to Disney among others. Anyhow, he’s now headed to the Bay Area to join up with GS&P co-founder/co-chairman Jeff Goodby, who says in a statement, ““I think Eric will be an inspiration to our clients, to our people and, frankly, to me. I’m looking forward to watching how he sells such challenging, distinctive work.”

Along with his time with Gerry Graf and W+K Portland, Kallman served at TBWA\Chiat\Day New York. According to Goodby, the CD will work on accounts including fast-food chain Sonic and “got milk?” for California Milk Processor Board  as well as helping to lead various new business pitches.

Wednesday Morning Stir

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-The Cannes Lions folks have started naming 2014 jury presidents. This year’s judging leadership includes DDB Worldwide CCO Amir Kassaei for Film, Y&R global CEO David Sable for Creative Effectiveness and Leo Burnett USA CCO Susan Credle for Promo & Activation. link

-L.A.-based commercial production company Biscuit Filmworks has added Matt Dilmore to its directorial roster.

-Nebraskan family-run seed company  Hoegemeyer Hybrids has tapped Minneapolis-based agency broadhead to serve as its agency of record.

-The Ipswich, Mass. distiller of Privateer American Rum, which puts out Silver Reserve and True American Amber lines, has named Boston-based Forge Worldwide as its agency of record.

-The 55th annual CLIO Awards, which will take place on Oct. 1, is now open for entries and full jury members have been announced. link

-While we’re on the awards tip, Barton F. Graf9000 founder Gerry Graf will serve as 2014 AICP Next Awards judging chair as well as MC of the AICP Next Awards presentation

Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Read more

Figliulo Joins Forces with Team Sprint

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Four months after parting ways with TBWA\Chiat\Day New York, where he was replaced as creative chief by Matt Ian, Mark Figliulo is now collaborating with Team Sprint–Leo Burnett, DigitasLBi and MediaVest– via his new agency, Figliulo & Partners. From what we’ve been told, “Bringing in new partners and ideas who complement an already strong multi-agency team, is both healthy and consistent with the dynamic needs of brands, consumers and the marketplace.” From what sources tell us, Figliulo will continue working out of New York City with a focus on broadcast. During his career, Figliulo, who replaced Gerry Graf at Chiat NY, served as chief creative officer at Y&R Chicago.

Well, We Figured as Much: Vitrone, Reichenthal Reunite with Gerry Graf

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As sources hinted yesterday, we were on to something when we started hearing that longtime creative partners Scott Vitrone and Ian Reichenthal were leaving Wieden + Kennedy New York, which the agency eventually confirmed. Our guess was that the duo, which has been working together for nearly 15 years, was joining Gerry Graf‘s NYC-based Barton F. Graf 9000, a notion that was only heightened when we got this tip around the same time: “Eric Kallman was let go today from BFG9000. It was totally unexpected.” There’s no confirmation on the nature of his departure but yes, that Eric Kallman, the award-winning copywriter behind “The Man Your Man Could Smell Like” for Old Spice who left W+K in early 2011 to rejoin old TBWA colleague Graf, but who’s now been left as a mere footnote in the BFG 9000 news about Vitrone/Reichenthal. When we called BFG 9000 yesterday, we were told simply that Kallman was “not available.” Ah well, why steal the thunder, read on here.

Wednesday Odds and Ends

-After spending less than a year as CCO at Santa Monica-based Pitch, Eric Springer–aka, the creative force behind VW’s “The Force” spot–will be joining Draftfcb Orange County as EVP/CCO, effective Jan 2. Once he joins, Springer (above) will also be tasked with building a new “creative beachhead” for DFCB Los Angeles. We still prefer his party picture from the last time.

-DDB Canada (specifically the Vancouver office) has extended its AOR relationship with the Canadian Tourist Commission for another five years. The agency was picked following a “rigorous RFP process” that narrowed down the field from 35 to five Canadian agencies. No word on who they were, though. DDB Canada and CTC’s working relationship dates back to 2002.

-Gerry Graf, Tor Myhren, KBS+ Ventures’ Darren Herman and Percolate CEO/Barbarian Group alum Noah Brier are “Brand Geniuses” according to Gotham‘s “100 Most Powerful New Yorkers” list. link

-If you’ve ever dreamed of going into glassblowing but were too scared to actually try it, check out this app from the Martin Agency and unit9 that promotes the Virgina Museum of Fine Arts and its exhibit with famous glassblower, Dale Chihuly, called “Breathe Art into Life.”

-L.A.-based agency, mOcean, which just wrapped up its third and final “Ladies of Movember” episode and raised nearly $17.5K for the cause, has also created an interactive site around the film, Lincoln. link

-Walton | Isaacson has moved its L.A. office to a 17,500 square-foot space in Culver City.

-Blast Radius has developed a winter cocktail app for Bacardi. link

-Instagram voluntarily nixed its Twitter photo integration. link

Yet Another BFG9000 ‘Press Release’ Announces Employment of Miami Ad School Grad

Last week, Miami Ad School graduate and art director-for-hire Felicia Carr caused an online firestorm when she sent out a phony press release claiming that Gerry Graf‘s NY creative shop, BFG900o, had hired her, making her their first MAS alum employee.

Now, whether or not you think Carr’s attention-grabbing ploy was wise or not, or whether you think she should’ve checked her facts to make sure that BFG (which continues to add to its client roster)) really hadn’t hired any MAS alums in the past (they had), you have to admit that Carr got the industry’s attention for better or worse. It also seems, judging by the following press release we just received from one “Welsworth Ellington,” Carr has inadvertently created her own fan club:

BARTON F. GRAF 9000 HIRES ITS FIRST MIAMI AD SCHOOL STUDENT AS GLOBAL CCO

NEW YORK (May 14, 2012) – It was enough to make Gerry say “who the fuck?” But it had to happen. Barton F. Graf 9000 has hired Ari Bazinsky, Miami Ad School Grad, as their Global CCO.

At first glance it doesn’t make any sense. He only has two-and-a-half years experience. The agency doesn’t have a Global CCO position. And BFG 9000 has never actually “heard of him.” So why would they start shopping at the overpriced plain white t-shirt factory of portfolio schools? Because Ari Bazinsky is the shit.

They first became aware of Ari when his 40k banner ad for Toyotathon appeared on their computer screens. As soon as they saw the words “click here to learn more,” BFG 9000 knew they had something special on their hands.

But it’s not just his superior writing skills that attracted them. What really impressed the agency were his forward-thinking initiatives. In fact, Ari’s first order of business is to cancel BFG’s broadband Internet service and invest in a school of high-speed carrier pigeons. It’s a ballsy move for sure, but no great reward comes without risk. Just imagine if Ben Franklin had never flown his kite. Or Kim Kardashian never made a moderately entertaining – albeit anticlimactic – sex-tape with a C-list rapper. Barton F. Graf 9000 believes Ari’s unique vision and groundbreaking ideas will bring that same level of success to their agency.

BFG 9000 is proud to welcome Ari to the family and looks forward to making their own moderately entertaining – albeit anticlimactic – sex-tape with him on-board.

We got in touch with Ellington, who turned out (surprise) to be copywriter Ari Bazinsky (pictured) from Saatchi & Saatchi (Graf’s old stomping grounds, of course). He tells us, “My goal wasn’t really to get press, it was more to have fun with Felicia Carr (who hatched her own ballsy, if not ill-conceived, plan last week)… I can’t really say that I had much in the way of expectations when I wrote this ‘press release,’ but her article made me chuckle and I thought this would be funny.” Is Carr slowly turning into her own meme? If anything, her 15 minutes of fame have been longer than about 95 percent of everyone else we’ve written about on AgencySpy. So, uh, congrats, Felicia.

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