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Posts Tagged ‘Gerry Graf’

Anderson, Silverglate Join CHI NY as ECDs

The creative team of Jeff Anderson and Isaac Silverglate (art director and copywriter, respectively) have left the Bay Area and returned to New York to take on the role of ECDs at CHI & Partners. For the last 18 months, the pair has been working at Goodby on Cheetos and Chevrolet. Of course, there was their notable stint at Droga5, where they created the “Great Schlep” campaign, which racked up Gold and Titanium Lions at Cannes.

Anderson and Silverglate, the former Young Guns who began their partnership at TBWA\Chiat\Day and worked on Masterfoods (remember the “Man Mom” work for Combos?), explain their move to CHI in a statement, saying, “We’re very excited about this opportunity, and are eager to see what this new NY team is capable of. We owe a lot to whatever we absorbed from our creative mentors, like Gerry Graf and David Droga. And CHI is the perfect fit for us. We clicked right away with Johnny Hornby, Victoria Davies and the rest of CHI leadership. Their philosophy, based on teamwork within the agency and with clients, fits perfectly with how we see a successful creative dept. Plus, they’re British and we find their accents calming.”

We agree that British accents indeed are calming.

Saatchi Alum Kelleher Joins Grey NY

With Todd Tilford now serving as CCO at Drafctfcb Chicago, Grey New York has a found a new ECD to work on DirecTV by the name of Dan Kelleher. Kelleher, who will also work on Diageo at Grey, most recently served as an SVP, creative director at Saatchi & Saatchi NY and was involved with the Miller (MGD, High Life) and General Mills (Fruit Roll Ups) accounts during his time there but left the agency not long after Gerry Graf did.

Prior to Saatchi, Kelleher spent six years as a CD at BBDO and served as an ACD for seven at now-defunct Cliff Freeman & Partners.

BFG9000 Turns Attention to Kayak

Now that he’s launched a crusade to encourage moms to moderate their computer time, Gerry Graf is once again donning multiple hats on behalf of his New York-based shop, Barton F. Graf9000, LLC. This time, the advertising vet is serving as CD/AD/CW for one of BFG’s first clients, Kayak, in a series of spots that features various folks who are a bit behind when it comes to travel searching and are in desperate need of Kayak’s apparently super-fast, one-stop search services. Graf’s real message in the spot “Bright Man” above, though, is that only “morons” will make it to the top. Well, good to know.  Check out two more ads and credits after the jump.

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Gerry Graf Encourages Moms to ‘Log Off’

While the Barton F. Graf 9000Work page still consists mostly of his past advertising glories, Gerry Graf is slowly getting down to developing some new projects including this effort called “The Log Off.” Graf served as creative director, copywriter and art director on this “viral” video, which features a cutesy tune and lip-synching children who just want some time with mommy, though she’s too busy social networking away on Facebook.

The clip leads to the website TheLogOff.org, which is a basic homepage hosted by web portal MomFilter that includes the copy below:

In a statement, Graf says, “I had this idea about promoting online moderation and shared it with [the viral’s director] Harold Einstein and this piece was born. When we were thinking, ‘Who is this for?’ the idea of using the mother as a central character resonated, and we tapped into our partner MomFilter.com through friends of Harold’s as the ideal way to reach that audience.”

Maybe now that Graf’s hired an old TBWA\Chiat\Day NY colleague, he hopefully won’t have to shoulder so much of the creative responsibility on the next project. Credits after the jump…

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W+K Bumps Allen Up to Old Spice CD

With Old Spice copywriter Eric Kallman leaving shortly to join up with Gerry Graf, Wieden+Kennedy is making some changes to its popular account, specifically moving creative director Eric Baldwin to global CD on Levi’s, where he will partner with Tyler Whisnand.

As a result of the Baldwin bump, Craig Allen (Kallman’s former partner-in-crime) is moving up to CD on Old Spice as well as Electronic Arts. The move seems to enthuse W+K Portland ECD Mark Fitzloff, who says in a statement, “We can’t wait to see what Eric brings to Levi’s. He is an impeccable designer and an inspirational leader. And who better to take his place on Old Spice, than the co-creator of ‘The Man Your Man Could Smell Like’?”

Gerry Graf Lures Old Spice Creative Away from W+K

Gerry Graf‘s New York-based start-up, Barton F. Graf9000, LLC, which the former Saatchi & Saatchi CCO launched last fall, has found a new ECD in Eric Kallman, the award-winning copywriter of Old Spice’s “The Man Your Man Could Smell Like” campaign who has spent the last three years at W+K Portland. As a result of joining BFG9000, Kallman (pictured) is reuniting with Graf, whom he worked with while the former was a CW and the latter was an ECD on Mars at TBWA\Chiat\Day NY (continuing the game of agency musical chairs, meanwhile, their former cohorts on Skittles, Scott Vitrone and Ian Reichenthal, are now back at W+K. Still keeping score?). Following Graf’s departure from Chiat NY, Kallman and creative partner/art director Craig Allen split for Portland.

Kallman, who officially joins Barton F. Graf 9000 on May 1, tells Creativity, “When [Graf] offered me the opportunity to not only work for him again, but also to be a part of starting something new that I believe has the potential to be great, I was honored.”

BFG9000′s current clients include Kayak and Diageo (the latter on a project basis).

David Droga to Chair AICP Next Panel

Now that the AICP people are done rolling out the “case study” videos to hype their upcoming awards show, the organizers have announced that Droga5 founder/creative chairman David Droga will serve as judging chair of the 2011 Next Awards panel. In a statement, Droga, who will also serve as MC during the Next presentation at the Museum of Modern Art, says, “Since they launched five years ago, the Next Awards have really provided a spotlight for our industry’s most innovative work. The Next Awards presentation offers thought-provoking insights into the process, and I’m really looking forward to helping develop this great event.”

As for who’ll be joining Droga in the judges panel, the ad exec has helped pick a host of the usual, notable names from the industry including Bob Greenberg, Gerry Graf, AKQA’s Rei Inamoto, Barbarian Group CEO Benjamin Palmer as well as TBWA\Chiat\Day LA’s Rob Schwartz, Leo worldwide CD Mark Tutssel, Ogilvy’s Lars Bastholm…you get the idea.

Those lucky ones who win in the Integrated Campaign category also have to present case studies at the Next presentation that explain the thinking–both creatively and strategically–behind their awarded work. Other categories include Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps. We’ve heard some grumblings about judge/chair selections made by other awards shows as of late, so how do you all feel about Droga?

OpEd: A Watermelon Grows in Brooklyn

We continue our industry op-ed contributions with this piece from Drew Miller, director of client development at Sound Lounge and RadioFace. The soapbox is yours, Drew.

A few years ago, in a fit of mild insomnia, I was blankly gazing at Jay Leno interviewing Drew Barrymore on the Tonight Show. Seemingly out of left field, Leno stated “I heard a rumor that you love grill cheese sandwiches.” Barrymore took the cue and announced, “Oh, not just any grill cheese, Jay.  It has to be KRAFT grilled cheese!” At first this only served to zone me out even more, but around the third mention of KRAFT SINGLES by Barrymore, I got the message. She was a shill. Affronted with such an obvious sell out, I click off the TV.

I remember being offended by such a blatant plant. Those of us in advertising tend to believe ourselves impervious to such obvious sells, and this was Itchy hitting Scratcthy over the head with a Kraft anvil. But as I made my way to the kitchen to make a grilled cheese, I could not help but appreciate the idea.

Read on after the jump…

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Gerry Graf’s New Shop: Barton F. Graf 9000, LLC.

When Gerry Graf vacated the CCO seat at Saatchi, people were all “OMG WTF is going on with these advertising people?” His salvo/exodus came at around the same time Ty Montague and Rosemarie Ryan left JWT (they later formed Co.). It was a shake-up the likes of which advertising hasn’t recently seen, and that twisted many important agency folks’ undies into a formidable super-bundle.

So, now what.

I had breakfast with Graf a few days after he left and asked what he’d be up to, what with all the free time he was facing. The most striking remembrance of that meeting was how ready to be done he was. Advertising is a cranky mistress: too many chores, not enough sex. As a remedy, Graf told me he planned to watch movies and play video games for awhile. If I recall correctly, he gave himself a year to mess about. In the last few months he’s done some speaking events and whatnot, too. But c’mon, you knew as well as we did, he couldn’t stay away too long.

Hidden in the ether of his time off is the beginnings of his next step. Graf’s father, one Barton F. Graf (pictured), provided a bit of the inspiration, as did DOOM – a videogame any gamer will tell you was made famous by one weapon – the BFG9000. That’s “Big Fucking Gun”, which acronym-ically matches Barton F. Graf, creating a tie in to Graf’s heritage and (apparent) love of blowing shit up.

The only tangible existence of new “shop”, so-far called Barton F. Graf 9000, LLC., is a Facebook page containing Graf’s previous work. I’m not sure you can even call it a shop, or an agency, or anything just yet. But I can say the guy wants to do something, SOMETHING, that doesn’t involve cereal boxes or fluorescent lights or swiping a key card. And because Graf’s agency name sets it up so nicely, we gotta ask – does the BFG9000 have any ammo left?

Who’s Hitting Up the Contagious/Moth Event Tonight?

The Advertising Week festivities are slowly drawing to a close and while we’ve hit up our fair share of panels that were fun and interesting, we’re particularly looking forward to this event tonight that’s being thrown by Contagious, Organic and non-profit group The Moth. We figured we’d give our buddy Nick Parish over at Contagious some free publicity for this affair, which is being billed as a StorySLAM and will feature the likes of Gerry Graf, Joyce King Thomas and Eric Silver. We’ll be there so come say hi. Get more info here.

More: “Tuesday Poll: Who’s Excited for Advertising Week?

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