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Posts Tagged ‘Gina LoCurcio’

Pereira & O’Dell Tells Story of the ‘World’s First Climate Change Refugees’ for Skype

Pereira & O’Dell continues to produce intriguing work for Skype, with their latest, “Turning the tide” marking a shift in approach.

Last year, the agency focused on the emotion of the personal connections it helped foster, through its “Stay Together” campaign and its highlight, “The Born Friends Family Portrait.” With “Turning the tide,” Pereira & O’Dell focuses instead on how the service helps a pair of journalists tell the story of Kiribati, the island nation that is in danger of being wiped off the map by 2040, thanks to rising oceans caused by climate change. Indeed, the people of Kiribati are already becoming the “world’s first climate change refugees” as the rising ocean levels have contaminated their food and water.

The “modern mobile news team” of Anna Therese Day and Gianluca Panella are telling the island’s story, and utilize Skype as an important. “…Skype is second nature to us,” Anna says, “Being able to instantly share information, images, files…it means you can get to the heart of the story quickly.”While this inserts Skype into the conversation, it doesn’t do a whole lot to differentiate the brand from its competitors. Still, Pereira & O’Dell crafted an affecting spot, allowing Skype to tell an important story that many viewers might be unfamiliar with (although the story has been covered by a few major news outlets, including CNN). The agency seems to have made a choice to value storytelling and allying Skype with an important cause over overt branding. How effective you view the spot as will largely depend on which of these factors you place the most value on. Read more

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Zoosk, C+K Unleash ‘Heart Friend’ for Love Advice

In early June, San Fran-based Camp + King took over as the first AOR for the mobile dating site Zoosk. Seven weeks later, we herald the return of Heart Friend, the chatty heart-shaped mascot who is now doling out dating advice for inquiring users. Zoosk asked its users to post questions on Facebook, and then the Zoosk team selected the best posts for our little buddy, Heart Friend.

Each week, Heart Friend will answer one question by video for the site’s YouTube channel. This week: what to wear on a first date. Heart Friend does some rambling about men being bulls and then goes into an awkward aside about a red dress. Heart Friend has a man’s voice, but then shows up wearing a dress, which is supposed to make you laugh, I think? Cupid must already be under contract elsewhere. Credits after the jump.

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Get in Shape with the Captain Morgan Workout

You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minute “workout” video from Pereira & O’Dell and production company Station Film. Calling all captains to break a sweat.

After a few minutes of “lifting, holding and down” ourselves, we didn’t find any immediate results and only felt a slight pull in our thighs. I was telling my mom it would replace her “Jane Fonda Workouts” series, and she could finally throw out all of those old VHS tapes. I am a bad son.

But, maybe we’re doing it wrong, and had we been exercising while simultaneously taking pulls from a bottle of Captain Morgan’s, we too could feel like models or even cuter young actresses. Also, who knew that Cleveland was the place where we could “unlock the secret of tantric meditation?” Drew Carey, that’s who. Does anyone have any rum?

Credits after the jump.

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