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Posts Tagged ‘Gizmo Rivera’

Sex Sells, So Sealy Brings Us Mattress Porn

The “Trust Sleepy’s for the rest of your life” catchphrase is not only the most creative mattress slogan ever, it might also be the cleverest double entendre of all time. For other mattress brands hoping to appeal to new customers, second place is all you can really hope for. Arcana Academy, a new Los Angeles agency founded by “headmasters” Shane Hutton (a nine-year Modernista! vet) and Lee Walters (who spent six years at Arnold)  may have a stronghold on the silver medal after debuting two Sealy, Inc. mattress spots that end with “Whatever you do in bed, Sealy supports it.”

Combined, the 30-second spots are good enough, but not great. “Good Neighbors” (above), the lesser of the two commercials, falls into that let’s-get-it-on squeaky mattress trope that stops being funny when you’re twelve years old.

“Tester,” on the other hand, manages to simultaneously stay fresh and familiar. A plastic blue butt molding attached to what can only be described as a phallic handle bounces on a Sealy mattress as a woman speaks French over a 70’s porn instrumental. I don’t know three words of French, but she sounds sexy, and I bet she’ll seduce some guys into buying new bedroom merchandise. Strange, but effective. It’s what would happen if you mixed an infomercial with Brigitte Bardot voice-over from fifty years ago. Well done, Arcana.

You can almost see them brainstorming: “Let’s put a sexy French model on the bed!” “No, too obvious.” “What should we do then?” “How about a blue butt? Gets the message across and doesn’t make women feel insecure.” “Perfect. Blue butts it is.”

Credits after the jump. Read more

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Ray Lewis, Paul Rudd Play Lifelong Friends/Rivals for Latest ‘Madden’ Installment

In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.

As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).

While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?),  we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.

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