We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

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We’re reminded of “Will it blend?” for some reason when watching this new effort from Moe’s Southwest Grill, a chain that perhaps gives Chili’s a run for its money. Anyhow, the Moe’s team tells us that this clip, which as you’ll see promotes  the brand’s no microwave policy, was created mostly in-house (save for some outside production help) on a shoestring budget.  Who would’ve thought that watching a watermelon get obliterated in a microwave could be somewhat mesmerizing? Credits below:

Creative Director: Matt Blackburn, Ben Lee, Moe’s Southwest Grill

Art Director: Jonathan Eller, Moe’s Southwest Grill

Copywriter:Brandon Friedman, Moe’s Southwest Grill

Director: Pat Molnar

DP: Jordan McMonagle

Editor: Eddie Kessler (Jam Edit)

Colorist: Dave Pickett VFX: Andrew Pope Audio

Engineer: Gopal Swamy (Acoustech Productions)

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