Considering the Bears and Packers are perennial division rivals, it’s no wonder why DDB Chicago continues giving the latter team’s star QB Aaron Rodgers grief in its ongoing campaign for State Farm. In this latest spot for the insurance brand, Rodgers does career day, and as you’d expect, he gets no respect, even from kids, for his multimillion-dollar profession. Is Rodgers the Rodney Dangerfield of the NFL? Well, whatever the case, his “Title Belt” touchdown move has forever been tainted thanks to this campaign, which albeit has been fairly amusing since its launch a year ago. Maybe now Rodgers can just focus on helping turn around the Packers’ season. Credits after the jump.
Posts Tagged ‘Grant Gustafson’
During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrestling, the “Title Belt” became an image synonymous with the Packers’ playoff run, a run that ended with Rodgers holding the Lombardi Trophy above his head, a replica WWE championship belt draped over his shoulder.
If Milwaukee Brewers’ left fielder Ryan Braun‘s use of the gesture to motivate his team in the NLDS or State Farms’ usurpation of it for the above “Discount Double Check” spot are any indication, the celebration isn’t going away anytime soon. Created by DDB Chicago, the spot (which debuted last weekend) even squeezes in an overenthusiastic cheesehead at the end. If you want to learn more about the dance and the NFL’s current best quarterback, watch the Packers tear apart the Minnesota Vikings next Sunday afternoon on Fox. If you want to learn about the time I kept doing the “Title Belt” gesture to a increasingly angry Cleveland Browns fan this summer (and the resulting physical altercation), you’ll have to wait until this spot gets a sequel. Credits after the jump.