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Posts Tagged ‘Greg Bell’

DeVito/Verdi Gets Goofy for Coco’s Bakery

DeVito/Verdi went the goofy route with their new campaign for Coco’s Bakery, featuring two 30-second spots created in conjunction with production company Backyard.

In one of these spots, “Cowboys,” two tough-looking cowboys marvel at an Angus steak, which they agree is “the real deal right there.” The two drop the stereotypical manliness, however, when the waitress arrives with Coco’s signature pie (they’re big fans). Another spot, “Big Baby,” misses its mark and crosses the line to creepy as two guys attempt to take advantage of Coco’s “kids eat free” deal. Stick around for “Big Baby” and credits after the jump. Read more

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Final Cut, Backyard Sign New Directors

C StruthersCreative editorial company Final Cut added Oscar-nominated editor Crispin Struthers, best known for his work with director David O. Russell, to its roster.

Struthers–who received Academy Award nominations for his editing work on Russell’s last two films “The Silver Linings Playbook” and “American Hustle”–will join the facility in its Los Angeles office to do creative work for clients.

Beyond his film pedigree, Struthers has a history in advertising: he began his career in the TBWA\Chiat\Day editorial department.

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Tuesday Odds and Ends

-Boulder-based TDA and Epoch Films director Greg Bell have teamed up for new FirstBank work (above).

-San Francisco shop Eleven is teasing a stunt they’re launching next week for Sun Valley Tourism. link

-Shocking eMarketer report: Women embrace contextually relevant ads. link

-Twitter has issued its first-ever transparency report card. link

-Guggenheim Partners’ Dottie Mattison has replaced Richard Beckman as CEO of Adweek/Billboard parent, Prometheus Global Media. link

-Stuart Elliott at The New York Times profiles Richard Kirshenbaum and his new boutique agency, NSG/SWAT. link

-Now it’s Barclays CEO Bob Diamond who’s resigned, this time over “rate rigging.” link

-Michigan’s answer to reducing DUIs? Talking urinal cakes, of course. link

-According to a 33Across survey, 80 percent of U.S. advertisers say Facebook is less important than the rest of the web. link

-Speaking of the social network, there are now reports that Facebook and GM are in talks to rekindle their ad relationship. link

 

Reminder: Like most of you, we’re off tomorrow. Have a happy, safe July 4th and see you on Thursday!

Camp + King Takes the Piss Out of Fashion Marketing for Old Navy

 

We’re still trying to determine how the “Conversation Swell”-creating agency Camp + King has worked its way into the Old Navy mix–after all, Crispin Porter + Bogusky has been running the account for almost three years now–but we digress. Here are two new spots from the San Francisco-based Camp + King, which opened its doors earlier this year and was launched by old Publicis & Hal Riney chums Roger Camp and Jamie King.

Well, these are just two viral spots so it could be just a project thing but nonetheless, Camp + King teamed up with Epoch Films’ director Greg Bell to make fun of pretentious fashion ads on behalf of the Gap-owned retailer. Whether you’re a golf-swinging desperado or a Zoolander type, welcome to your roast. “Corporado” spot after the jump.

Update: Everything’s fine folks, Camp + King was tapped by Old Navy to handle innovation platforms for the brand and developing non-traditional strategies and media.

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Greg Bell Signs with Epoch

Venables Bell & Partners co-founder/co-CD and 20-year ad vet Greg Bell is realizing his second career as he’s signed on to the directorial roster of NY/LA/London-based prodco, Epoch Films. Bell left VB&P, which he launched with Paul Venables in 2001, nearly two years ago after a snowboarding accident made him rethink things and “realize life was too short to be in meetings all day.”

During his time at VB&P, Bell helped compile a list of clients including HBO, Audi, Intel, Napster, Barclays, and C0ca-Cola. Regarding his new gig, he says in a statement, “It was an easy choice. Epoch is a world class company with just about the nicest people in the business. I’m truly lucky to get a spot on their roster.” Epoch Films’ managing partner Jerry Solomon adds that despite Bell’s lack of experience in directing, “We signed Greg because he has twenty years of pedigree creative work under his belt.”