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Posts Tagged ‘Greg Gibson’

The Richards Group Clowns Around with the Spurs for H-E-B

The Richards Group once again teamed up with Sugar Film Production and director Chris Smith for a lighthearted series of ads starring the San Antonio Spurs.

The new ads — “Toga,” “Slogans,” “Barbie” and “Wise” follow much the same formula as last year’s campaign, employing lighthearted, self-depreciating humor. In “Toga,” Tim Duncan returns to find Tony Parker, Patty Mills, Kawhi Leonard and Manu Ginobili so enamored with H-E-B’s Greek yogurt that they’re all decked out in togas. ”Why is everyone Greek?” Duncan asks disdainfully upon seeing his teammates, before singling out Kawhi as looking particularly ridiculous. Other spots find different ways to poke fun at one or more of the Spurs players, whether its Patty Mills‘ accent in “Barbie” or Kawhi reprising a line from last year in “Slogans.” Spurs fans already know what kind of goofiness to expect from the annual campaign, and The Richards Group doesn’t disappoint.

“Working with these guys, you can really tell what makes them world champions”, said Chris Smith. “Their ability to go into a huddle, takes notes and run with them—while adding their own individual flavor—makes them a lot of fun to work with each year.” Read more

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The Richards Group Takes on Flowers for Edible Arrangements


The Richards Group debuted a new creative direction for Edible Arrangements, the originator of the “fresh” (if you’ve ever tasted their product, you know otherwise) fruit bouquet and global category leader, in their first integrated marketing campaign for the brand. The new campaign “marks an evolution from several different creative campaigns for different media to one streamlined positioning played out from storefronts to social media to broadcast to banner ads.” As you may recall, Edible Arrangements named The Richards Group their agency of record last summer.

The Richards Group’s new multi-million dollar campaign (the brand’s largest advertising campaign to date) centers around the new tagline “Pick Fruit. It’s Fresher.” with an integrated effort championing the choice of fruit over flowers. “Reaction,” the 30-second television spot featured above, typifies the approach. Various mothers’ open-mouthed reactions to flowers appear at first to be enthusiastic, but are revealed to be bored yawns. The spot debuts in advance of Mother’s Day on April 28, with both a 30-second and 15-second version.

“This advertising, across all channels, pokes a little fun at the same old gift and encourages families to celebrate mom in a fresh way. And our research shows that moms really appreciate creativity and ingenuity in gift-giving,” said Edible Arrangements’ chief marketing officer Jeff Lobb. Stick around for credits after the jump. Read more

The Richards Group Debuts Funny New Spurs H-E-B Campaign

Texas stalwart The Richards Group teamed up with Sugar Film Production and director Chris Smith to create a new, four spot campaign for H-E-B.

The 30-second spots – “One For Each,” “Laundry Sorting,” “Splendid” (featured above)– all feature those fundamental playoff perennials/San Antonio Spurs stars Tony ParkerManu Ginobili, Tim Duncan, and Kawhi Leonard in humorous scenarios. Each of the spots employs a type of self-depreciating humor too often absent from self-serious athlete endorsements. Even more refreshing is that the majority of the spots actually succeed at being funny. This is all thanks in large part to solid writing. The Richards Group delivers “scripts tailor-made…for the personalities and idiosyncrasies of the players…” and it really shows.

The funniest of the spots, “Splendid,” features Tony Parker and Manu Ginobili taking a steak dinner at home a little too seriously. “Laundry Sorting” is almost as amusing, highlighting Kawhi Leonard’s impressive laundry skills. “One For Each” and “Tough Talk” see the Spurs stars talking up H-E-B sauces and Mootopia (a type of post-workout drink) respectively. Stick around for “Laundry Sorting” after the jump.

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