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Posts Tagged ‘Greg Hahn’

Thursday Morning Stir

-Team Sprint, aka Leo Burnett and Digitas (which we’ve been told by the way is NOT getting bought up by Dentsu as tipsters are alleging), have unveiled the new “I Am Unlimited” campaign to help launch the carrier’s iPhone 5 (above).

-The Art Directors Club welcomed six new members to its board of directors including BBDO NY EVP/ECD Greg Hahn, DiGennaro Communications boss Sam DiGennaro and my old Creativity cohort and current Contagious editorial director, Americas, Nick Parish. link

-Former Havas Amsterdam creative director Peter Hamelinck, who was responsible to “Tweetphony” among other efforts, has joined denim brand G-Star Raw as CD.

-Bi-coastal prodco Tool added Brandon Sanders as senior digital producer. link

-Google is selling off its Motorola Mobility Home division for a cool $2.35 billion. link

-Software engineering solutions company EPAM Systems acquired seven-year-old, PA-based digital strategy/design firm Empathy Lab.

 

HBO Will Help You Insult Your Co-Workers this Holiday Season

If you believe in the wisdom of Love Actually, that lovely 2003 Christmas rom-com that Americans have been failing to re-create for a number of years now, you know that the holiday season is the perfect time to tell people how you really feel about them.

Luckily, with the gift of HBO series box-sets, BBDO NY is saying that you can finally express your feelings for casual work acquaintances. Think of the possibilities! You can give that self-absorbed whiny crybaby Girls. You can give that booze-hound who likes playing dress-up Boardwalk Empire. You can give that fist-pumping loudmouth douchebag with terrible taste Entourage. You can give that guy who keeps quoting Borat like it’s still funny Da Ali G Show. You can give that failed musician Flight of the Conchords. You can even give your office crush The Wire to let he or she know that you have immaculate taste in classic TV. Credits after the jump.

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FedEx Wants to Be Your New Holiday BFF

You have a lot of choices for speedy package delivery this holiday season. And, if you’re the kind of person people describe as “manic,” “spazzy,” or “downright insane,” FedEx desperately wants you to consider their service for all your gifting needs.

A trio of new 15-second spots from BBDO NY depicts the worst holiday shoppers among us. We have the guy who realized at the last-minute that he should send a gift, ANY gift. We have the poor woman in a sleeping bag, camped outside a storefront with the hopes of scoring a sweet deal. We also have the neglectful dad, who allows his daughter to sit on the lap of a complete stranger at his local FedEx location. Depressing? Sure, but isn’t that feeling of overwhelming hopelessness as much a part of Christmas tradition as warm eggnog and predictable disappointment?

Credits, and the final spot, follow after the jump.

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FedEx, BBDO NY Plus Mariachi Band, Hip-Hop Act Present The Jingle Studio

For a company that specializes in mundane activities like box building and document copying, FedEx made some jazzy choices in their latest campaign. To sell FedEx as a company providing “solutions that matter,” BBDO NY worked with Caviar and Haus to show businesses what they won’t be getting.

It all takes place in the Jingle Studio Facebook app, where companies can create the cheesiest of jingles. They pick a band–possibilities include mariachi feat. singing cactus, hip hop ensemble, glam metal band. Then, using text-to-singing technology, they can insert their company name and info into an ad reminiscent of what you might see on a tiny town’s television channel (read: tacky).  Then, of course, the jingle-maker shares their fresh video along with its tacked-on FedEx promotion.

Maybe it’s just me, but the example video is going to be stuck in my head for the entire day. “Let’s fiesta like zillionaires!!” If FedEx’s strategy backfires and inspires a rise in bizarre singing ads, a ton of 90’s bands are going to have lucrative side-jobs.

Credits after the jump.

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Yes, Golf Even Appeals to the Most Confusing Metal Band in the World

 

A couple of these spots slipped into the tips box last night and now we’re being told it’s to promote the fact that FedEx is an official sponsor of the FedEx Cup. Wow, well consider our minds blown. Anyhow, this latest round from BBDO New York is somewhat humorous, well at least the majority of it is, including the ad above. We’re not sure if they’re supposed to be Slipknot, Kiss, Slayer, Mayhem or all of the above, but the only things that are missing here are several empty Jagermeister bottles strewn across the room. Well, of course, they’re golf fans despite their outer appearance, so perhaps they’re the more polite bunch and recycled their bevvies. Whatever, we’re getting on a tangent but “Check-In” below is our other fave from the bunch. Check out the third spot and credits after the jump.

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Gob Gets Job as AT&T Pitchman

Arrested Development star Will Arnett, who’s no stranger to commercial work having served as the VO on GMC truck ads and co-creator of those Orbit shorts along with Jason Bateman, hams it up in a new holiday campaign from BBDO for AT&T dubbed “You’ve Got a Case.” Here, the comedic actor plays a lawyer-for-hire named Kent Wesley and plugs the telecom giant’s 4G smartphone/Facebook app with a bit more cockiness, charm and pizazz than chubby Luke Wilson. It’s everything you’d expect from the man who’s resurrecting his classic role as Gob in the near future thanks to Netflix. Credits, which will tell you that is not the handiwork of new AT&T creatives Rick Ardito and Grant Smith, after the jump.

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We Hear: New AT&T Creative Team at BBDO?

Sources familiar with the matter are telling us that copywriter Grant Smith (pictured) and art director Rick Ardito are returning to BBDO New York, where they both spent over four years before splitting to launch their shop, Handsome Advertising. From what we hear, Smith and Ardito, whose working relationship dates back 12 years to their Cliff Freeman  & Partners days, will be joining BBDO’s AT&T creative team, which is currently led by ECD Greg Hahn. We’re still trying to get a concrete start date for the pair as well as their titles. We wager that it’s something in the CD realm. Sources add that Smith and Ardito are replacing Ralph Watson, who left BBDO for Goodby Detroit in September.

Update: Here’s a note that BBDO North America chairman/CCO David Lubars sent to staff today:

“Most of you will remember Grant Smith and Rick Ardito.  They’re a fantastic creative team who created successful and well-awarded work with us on FedEx and Monster among others.  I’m happy to report they’re returning the agency as SCDs  to help Greg Hahn lead the AT&T business.

I hated when those guys left and I love that they’re back – I know you will, too.  They start Wednesday, please drop by to welcome them home.”

BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage

If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that’s part of a new brand campaign from BBDO NY, which aims to emphasize its client’s “customer solutions including healthcare, automotive, small business and sustainability.” The spot called “Hollywood” (above), which boasts FedEx’s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation–though none of this year’s FedEx spots really elicited a chuckle or two like last year’s “Exchange Student” effort that also launched during the NFL’s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from The Wire as the FedEx guy in the spot called “Two-Sided”?) as well as credits for the various spots after the jump.

 

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Cannes Announces Film, Press, Radio Juries

As Cannes Lions rapidly approaches, the juries in various categories are finally taking shape as the festival organizers announced this week that the juries for Film, Press and Radio are set. As we previously mentioned, Y&R global CCO Tony Granger will preside over the first two while Publicis Worldwide CCO Olivier Altmann will lead Outdoor.

If you so wish, you can check out the long jury lists after the jump. FYI, Outdoor trophies will be handed out on June 21, Press on June 22 and Film on June 25.

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HBO Doesn’t Want You to Be a Cheap Bastard this Xmas

With the help of Biscuit Filmworks’ Tim Godsall and BBDO NY, HBO is plugging DVD box sets of its hit shows like True Blood, Entourage as well as the underrated Eastbound & Down. Here, we see fans of the various shows’ significant others mimicking episodes and playing Grinch instead of actually going out and buying the damn box sets for their loved ones. Well, at least they’re being somewhat innovative.

We know it’s been diminishing returns with Entourage over the past couple of seasons, but we figured we’d throw Vinnie Chase and company a bone since it’s the season and all and post this clip at the top. As an added bonus, if you insist on showing off your ingenuity, there’s a site for you to make AR-enhanced puppet versions of select scenes of said shows here. Check out the funnier Eastbound clip and the, um, hi-tech True Blood episode rendition along with credits after the jump.

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