A few short months after his firm Denali merged with Olson to create OlsonDenali, Greg Heinemann,  managing partner and a founder at the former shop, has now moved into an SVP post at the latter, where he’ll work closely with the strategy and media groups and oversee the development of work and thinking with key clients.

Before Denali, Heinemann, who is being called “a shot of adrenaline to the system” in a statement by Olson CEO/president Kevin DiLorenzo, ran a brand consulting agency named Blackwatch and was president of Agency Eleven.

Heinemann adds in the announce, “I’m energized to be riding this next wave with Olson, building connections between individuals, communities and brands.” Current notable clients at the Minneapolis-based agency  include Target, General Mills and CapitalOne.