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<title>Greg Huber - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Jared Hess Brings More Dry Humor to Hefty</title>
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<p>Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a maniac at Amar, the stained centaur at the renaissance fair. But all in all, this ad seems disjointed and flat.</p>
<p>Those who loved <em>Napoleon Dynamite</em> should get a kick out of it, though, since the spot was directed by <strong><a href="http://www.mediabistro.com/Jared-Hess-profile.html">Jared Hess</a></strong>, the man behind that movie’s dry humor and who <a href="http://www.mediabistro.com/agencyspy/wednesday-morning-stir-126_b35858" target="_blank">previously gave us &#8220;Rager&#8221;</a> and other adverts for Hefty. If you’re stoked on hearing the word “quesadilla” mispronounced and watching two lovebirds hit a tetherball back and forth, you might also like Hefty’s sad centaur and his elfish admirer. But if you found <em>Napoleon Dynamite</em> slow and boring, prepare to feel completely disenchanted by this renaissance fair.</p>
<p><strong>Update: </strong>We&#8217;ve been told by those in the know that the ad is more a dig at the Society for Creative Anachronism than the Renaissance Fair community.</p>
<p>Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/jared-hess-brings-more-dry-humor-to-hefty_b36638#more-36638" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/jared-hess-brings-more-dry-humor-to-hefty_b36638#disqus_thread</comments>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Adam Jenkins]]></category>
		<category><![CDATA[Bill Rogers]]></category>
		<category><![CDATA[Desiree Cobb]]></category>
		<category><![CDATA[Greg Huber]]></category>
		<category><![CDATA[Jared Hess]]></category>
		<category><![CDATA[Jason Peterson]]></category>
		<category><![CDATA[Jason Tisser]]></category>
		<category><![CDATA[Joe Tipre]]></category>
		<category><![CDATA[Laura Heflin]]></category>
		<category><![CDATA[Lizzie Schwartz]]></category>
		<category><![CDATA[Munn Powell]]></category>
		<category><![CDATA[Regan Kline]]></category>
		<category><![CDATA[Robert Fernandez]]></category>
		<category><![CDATA[Roger Zorovich]]></category>
		<category><![CDATA[Suzanne Lord Rossi]]></category>
		<category><![CDATA[Todd Bernstein]]></category>
<pubDate>Thu, 26 Jul 2012 10:51:57 +0000</pubDate>
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