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Posts Tagged ‘Greg Smith’

72andSunny Goes Big with Trailer for Activision’s ‘Destiny’

72andSunny has just released a live action trailer for Activision’s new game Destiny, from the creators of the popular Halo franchise, which will be released on September 9th.

72andSunny and Activision went big for the trailer, teaming up with Academy Award winning VFX studio Digital Domain, Academy Award nominated FX studio Legacy Effects, and director Joseph Kosinski, who created most of the worlds for the ad in-camera, shooting at locations in Mexico, Arizona and Utah. The spot follows the adventures of Fireteam as they attempt to reclaim locations in our solar system from alien invaders. Levitating AI character Ghost is voiced by Peter Dinklage (who also voices the character in the game) and the spot mixes humor, action and Led Zeppelin’s iconic “Immigrant Song” to hype up the game and give a sense of its feel without any game footage. Read more

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Thursday Morning Stir

-The latest Gunn Report has been released, and yes, BBDO is again in the mix, winning creative nods for the seventh consecutive year. link

-Project: Worldwide unit Partners + Napier appointed Greg Smith as director of shopper marketing at its Rochester headquarters.

-And now, some regional Super Bowl ad action from Indianapolis-based Young & Laramore for Farm Bureau Insurance of Indiana (above)

-Here is Allstate’s teaser if you have yet to see.

-Look at Yahoo rebounding, with the help of CEO Marissa Mayer of course. link

-Deloitte gives us a closer look at the British ad industry via its study dubbed “Advertising Pays: How Advertising Fuels The Economy.” link